“Three things cannot be long hidden: the sun, the moon, and the truth.”
YouTube is the second largest search engine, with over 1.8 billion users per month — so it’s an undeniably powerful channel for your marketing efforts.
However, if you don’t use YouTube for your current marketing strategy, you’re not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience.
In 2018, the HubSpot Academy team didn’t take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn’t hop on board — so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months.
Ultimately, if you’re ready to begin using YouTube to attract and convert an audience, it’s critical you optimize your video descriptions for SEO. If you’re unsure how to start crafting compelling YouTube descriptions, keep reading — here, we’ll explore various tactics you can employ, and provide templates to ensure you have everything you need to excel on YouTube.
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are likely to be two terms you have heard a lot of when it comes down to digital marketing. They are both methods you can employ within your content and marketing strategies to drive better reach for your website and online presence.
Have you ever remembered you need to post on Instagram… but felt totally stuck?
Coming up with fresh, engaging photo and caption ideas can feel downright intimidating…
That’s why we’re sharing a step-by-step “recipe” to recreate this top-performing post type that’s used by wildly successful accounts like Melyssa Griffin, Shopify and Walt Disney World. We call this template “Grabby Hands.” 🙂
How RPDS Used SEO And PPC To Increase Applications And Enrollment [Apply Yourself from Finalsite]
In this episode, Tim sits down with Will Gay, Director of Communications and Marketing at Riverside Presbyterian Day School in Jacksonville, Florida, to discuss Riverside’s holistic approach to education, choosing a mobile-first website design philosophy, and how Riverside increased their applications and improved their admission funnel through improved search engine optimization (SEO) and pay-per-click (PPC) advertising. Listen to this podcast and learn more about their approach.
Heard In The Facebook Group
We would like to create a short 2-minute video introducing our newly appointed Head of School to the community. Can you point me to a school that has done this exceptionally well? Thanks so much!