Top 5 Marketing Strategies for Schools

School marketing has become more critical than ever in today's digital age. With so many educational institutions vying for the attention of parents and students, it's essential to have a solid marketing strategy in place. But with so many options available, it can be challenging to know where to start.

Developing a marketing plan can be an overwhelming task, but with some research and planning a school marketer can create a plan that can lead to an increase in enrollment. A combination of traditional marketing strategies and innovative tools can help you construct an effective plan.

In this blog post, I'll look at the top 5 marketing strategies for schools.

  1. Create quality content

Content marketing involves creating and sharing valuable content that educates, inspires, and informs your audience. By creating high-quality blog posts, videos, and other forms of content, you can build trust with your audience and establish your school as a thought leader in your field. Be sure to focus on topics that are relevant and useful to your target families.

Content marketing will also help your school stand out from your competition by highlighting your unique programs, activities, and achievements. In addition, content marketing is a cost-effective way to attract and retain students, as it allows schools to reach a wider audience and build relationships with them over time. Overall, content marketing is a powerful tool for schools looking to increase their visibility and reputation in the education space.

  1. Use social media

Social media marketing involves using platforms like Facebook, Instagram and Pinterest to promote your school and engage with your audience. By regularly publishing updates, photos, and videos, you can keep your school top of mind for prospective families. Be sure to tailor your messages to each platform and use a mix of organic and paid tactics to reach your target families.

Social media marketing allows schools to build relationships with prospective and current students and parents by providing a more personal and interactive experience. By using a mix of organic and paid tactics, schools can leverage social media to drive website traffic, increase brand awareness, and attract new students. Overall, social media marketing is a powerful tool for schools looking to connect with their audience and increase their visibility.

  1. Leverage search engine optimization (SEO)

Having a great website is essential, but it’s equally important for people to be able to find it. Search engine optimization (SEO) is optimizing your website to rank higher in search engine results pages. By incorporating relevant keywords and creating quality content, you can improve your website’s visibility and attract more organic traffic.

Getting found online is especially important for schools looking to attract students from a specific geographic area because SEO can help you rank higher for location-based searches.

Additionally, SEO allows schools to highlight their unique programs and achievements to a wider audience, increasing their brand awareness and reputation in the education space. Overall, SEO is a powerful way for schools looking to improve their online presence and attract more prospective families to their website.

  1. Use email marketing

Email marketing is a highly effective way to stay in touch with prospective and current families. Regularly sending out newsletters, updates, and important announcements can keep your audience engaged and informed about what’s happening at your school.

Email marketing allows schools to personalize messages and tailor them to specific segments of their audience, such as prospective families, current students, and alumni. This personalized approach can increase engagement and foster stronger relationships with the school community.

Additionally, email marketing is a cost-effective way to reach a large number of people at once and track engagement through open and click-through rates. Email marketing is a powerful tool for schools looking to keep your audience engaged and informed while building strong relationships within your community.

  1. Host events and workshops

Hosting events and workshops is a great way to showcase your school and engage with your community. Open houses, parent-teacher conferences, and workshops on topics such as college preparation can be highly effective in attracting prospective families and fostering relationships with current ones, and they can give schools the opportunity to give parents and students a firsthand look at what makes their institution stand out from the competition. These events can cover a wide range of topics, from academic excellence to career development, and can attract a range of attendees.

Hosting events and workshops also allows schools to build relationships with prospective families and the community and provides an opportunity to collect feedback and insights that can inform future marketing strategies. Overall, hosting events and workshops is a powerful tool for schools looking to increase their visibility, showcase their offerings, and engage with their audience.

Marketing strategies are dynamic so make sure you don’t grow comfortable in a single marketing strategy. Parents today can quickly become bored if they see the same content. This means you need to post a variety of different types of content. Digital marketing is evolving faster than most school marketers can keep up with. Be sure to keep track of all the trends, data, and best practices to ensure your marketing campaigns will be successful.

Want to get your school ranking at the top of Google? Consider signing up for our DIY (Do-It-Yourself) SEO Coach Software or one of our DIFY (Do-It-For-You) SEO monthly packages to help you optimize your school’s website and Google Business Profile listing for higher Google rankings and more traffic!

About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.

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