Video should be a part of your school’s inbound marketing strategy. I do realize, however, that creating video for your school can be hard to do because of a lack of resources. I tried to address that lack of resources when I wrote, “3 Ways To Create Video For Your School,” by suggesting that you can use your smart phone, students, or even photos, to create compelling videos for your school.
I wanted to share a video that we recently launched created entirely by a student. I gave her a ton of creative license and didn’t put many restrictions on her except:
- Keep the video short
- Keep the video authentic – nothing could be staged or reheresed
- Create the video with a student audience in mind (My thought was that a video created for students would appeal to students and parents alike while a video created for only adults would only appeal to adults.)
- The video should answer the question: “What do you love about Sewickley Academy‘s Lower School?”