A Virtual Conference To Help You Become A Better School Marketer!
THE VIRCON6 OCCURS: SATURDAY, OCTOBER 13, 2018 8 AM - 5:30 PM EST
Can't attend live? No worries! ALL registrants will receive access to the video recordings.
I launched the first VirCon three years ago after I heard the same complaints from school marketers:
I knew there had to be a better way!
While in-person conferences are fantastic for networking, they are not a great value for learning. I love networking as much as the next person but in the end, networking isn’t going to make you a better marketer, and it certainly isn’t going to attract new students to your school.
I was once told, “Try and take one to two ideas from each conference and that will be a successful conference.”
My issue is that, if you add up the cost of airfare, Uber/Lyft rides, hotel rooms, conference registrations, food, alcohol (while you’re networking), and gifts for your family, it could cost your school and/or you thousands of dollars for two ideas.
That formula doesn’t add up anymore!
The VirCon was created to bring you the best school marketing experts and have them teach you how to attract new students and retain current students using the internet and social media all at the best possible value!
What makes the VirCon6 different from other conferences?
1. Action. Not Theory.
No boring talking heads here! These are new presentations conducted by experts who will teach and share their knowledge. You'll leave with actionable tips that you can begin using the day after watching the presentations.
2. Learning ALL Year
You'll have access to the presentation recordings forever. You can review the recordings again and again.
3. Incredible Value
No expensive registration fees, airfare, hotel costs, food, and drink. For one low price you, and your team, have access to incredible professional development training.
4. Professional Development for You AND Your Team
With your registration, you can share the recordings with any member of your team.
5. Interactive Learning
You’ll be able to ask questions of the presenters during the live presentations and in the private “pop-up” Facebook Group.
Can I Let You In On A Secret?
I love learning. As a result, the presenters I invite to teach are people that I selfishly want to learn from. I can’t even begin to tell you all of the things I’ve learned in the past VirCons that I’ve put into practice. These presentations include actionable tips that you and your team can begin to implement the day after the VirCon!
I invite you to join us and learn together! Click on the button to become a better marketer.
9 expert training presentations with actionable tips
Access for you AND your entire team
Watch the presentations again and again all year long
Lifetime access to the recorded presentations
Access to "pop-up" private Facebook group for participants
Ability to ask questions live and in the Facebook group
How to Use Webinars to Market Your School
During the VirCon1, I conducted a session about how to use webinars in your school marketing. The video on the right is an excerpt of the teaching portion of that webinar I conducted during that first VirCon.
You don't have to be present for the live presentation to get all the benefits from this awesome training. Enroll and watch the replay videos at your convenience - you'll receive all 9 presentation recordings. I know your life is busy, and I designed the VirCon6 to work within your schedule.
"How A Failed School Tour Turned Into The Best Performing Facebook Ads Campaign Ever"
A story about a family that inquired at one of our partner schools and requested a tour, then decided to cancel the tour. Most schools would leave it at that. We reached out 3 times to get feedback and finally received valuable insight into the reason for the tour cancelation. Unfortunately, the family had enrolled elsewhere so we did not get the chance to address their concern. Looking back into the competitive research and persona we had crafted, the insight made absolute sense (in retrospect). Listen to this story and find out how to survey inquiring parents and how to use the data in your marketing. I will be sharing the processes, tools and templates we used!
"How To Do Facebook Live Affordably and Effectively, Even If You Hate Being On Camera"
There is no greater cultural influencer than Facebook. While your students aren't on Facebook as much as they used to be, their parents are, and they are who you're trying to reach. I will teach you which affordable tools to use so your videos look and sound great. Then we'll discuss the simple and subtle tactics that will make your videos easy to watch.
"Working With Virtual Teams: Hiring Your First VA & Making It All Happen With Confidence, Clarity & Commitment"
Whether you're a seasoned entrepreneur or still working on a side hustle, creating a team of remote experts to support you is crucial to keeping you in your lane. Trivinia has built a multiple 7 figure business helping founders build teams they can trust. In this session, you'll learn who to hire, when to hire and what to outsource so you can scale your business, fast.
"Telling Your School Story with Clarity, Consistency, and Confidence"
You have multiple people involved in promoting your school: admissions, marketing, advancement, board members, principals, administrators, faculty and staff, and parents of current students. Do these key influencers understand how to articulate the distinctive value your school offers? Why should a family choose your school rather than the one down the street? In this session we’ll discuss the significance of consistent, focused narratives and demonstrate a methodology for developing messaging for key audiences by age and stage.
"Marketing Your School to Millennial Parents"
If you’ve found marketing to millennial parents more difficult than any other generation...you would be right. Their attention spans are fleeting. Their expectations are high. They have less money than previous generations and are reliant on their phones, the Internet and the wide community of social media to help them do everything, from locating the nearest coffee shop to researching private schools. I will discuss some truths you need to know and explain why your digital brand matters more than ever.
"How to use Surveys, Demographics, and Psychographics to Create Customer Personas"
Understanding your audience - who you are talking to - is key to effective marketing. Without good data, schools are often left using ineffective anecdotal evidence to build marketing plans. Using simple, solid research, you can pull together customer personas in order to create specific messaging platforms to reach your ideal audiences. Understanding how to use these pieces of data in combination with each other can be extremely effective guides for marketing strategy and planning.
In this session, Dana will discuss each research element and how to use the information to create your own customer personas. Attendees will receive practical tips that can be implemented immediately, along with longer term suggestions.
"Topic Clusters, Google, and Your School"
The days of writing blog after blog and crossing your fingers that Google will list you at the top of their search results are over. It’s no longer just about keywords, it’s about broader topics and how you organize your content.
Here’s what’s going on.
Keywords have been the foundation of content creation for nearly a decade, and rightfully so, but times have changed. Voice assistants like Siri and Alexa are becoming more and more common and soon, the days of us manually researching answers to our problems will be gone as we merely speak them to devices.
Parents may not be searching for schools that meet their families’ education needs via voice just yet, but because of this shift in behavior, search engines are altering their algorithms to favor broad, topic-based content. Needless to say, this shakes up previous search engine optimization (SEO) strategies a bit and forces us to focus on how we can provide content to match new searcher intent.
That’s where topic clusters come in.
Simply put, topic clusters are a collection of interlinked articles or pages around one umbrella topic. They ultimately allow you to provide greater visibility for search engines to identify your content… and therefor your school. In this presentation, Chuck will go over the same step-by-step procedure that he and his team use with the schools that they assist with their marketing.
"How to Make Schools Websites ADA Compliant and Accessible for All"
There’s a good chance your school website is not as accessible as you might think. It's likely riddled with elements that make it difficult – or impossible – for anyone with disabilities to access all that great content fully. A recent survey by the Campus Suite Academy indicated that over 90% of the schools polled either knew their websites were not ADA compliant or didn’t know. School districts are under pressure by disability advocacy groups, the Office for Civil Rights and concerned parents to have their websites meet new federal regulations on website accessibility.
Don’t be in the dark about school website accessibility and ADA compliance. This webinar will help you determine where your school website stands and where it needs to be. We'll guide you through the steps to make it pass muster so that you can serve your entire school community – including those with disabilities.
"The 5 Videos Every School Needs: Gaining Clarity and Focus in Your Video Strategy"
We’ve all heard that video is important, but where do we even begin? At the end of this presentation you will leave with a better grasp of the state of video marketing, have an outline for your first five videos, and gain confidence that your investment of precious marketing dollars and energy will be well spent on this increasingly important medium.