Waiting for perfect is never as smart as making progress

“Waiting for perfect is never as smart as making progress.”

~Seth Godin

Required Reading

Why Your Awesome Pinterest Image Isn’t Getting a Single Click

I remember when Pinterest was first launched around seven years ago. One of my colleagues said that it would never take off as a social networking site. I have to admit that I agreed at the time, but now realize how wrong we both were. Today, Pinterest is one of the most powerful online marketing platforms in the world and it boasts around 250 million active monthly users.

Unfortunately, that doesn’t mean that Pinterest is guaranteed to drive large amounts of traffic to your website. Many marketers believe they created very high-quality images, but they struggle to get a single click on their images.

Your first inclination is probably to think that Pinterest just isn’t the right website to promote your content. Many marketers heard that it is only good for promoting women’s clothing and jewelry, due to the demographics of the site. This is usually a copout because they could get a steady supply of quality traffic from the image sharing site with a better-optimized strategy.

How to Download and Save Facebook Videos

Over the past year, Facebook Watch has seen some significant success — since the start of 2018, total time spent watching videos in Watch has increased by 14x.

Facebook Watch offers thousands of impressive, high-quality videos for both entertainment and educational purposes. It also provides content you can't find anywhere else, like Huda Kattan's behind-the-scenes show Huda Boss, or Bear Grylls' show, Face The Wild.

So what happens when you stumble across a great Facebook Watch video but don't have the time to watch it fully, or find the content so useful you want to save the video and use it as a reference tool later? Fortunately, there's a quick and easy way to download and save Facebook videos on desktop — here, we'll show you how.

YouTube SEO: Top Factors to Invest In

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Suggested Listening

How to Create Ads That Move People to Action [Social Media Marketing Podcast]

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help?

To explore how to use emotional messaging to move people to action, I interview Talia Wolf.

Heard in the Facebook Group

QUESTION: Need help – in one week we had over 1300 clicks on google ads but no one converted? Is it our landing page (Admission event registration)? Hoping for any ideas. Thank you!


About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.

Weekend Update 2.0

It is our choices, that show what we truly are, far more than our abilities

Weekend Update 2.0

I Just Hope I Find It Along The Way

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