We are what we repeatedly do. Excellence, then, is not an act, but a habit.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

~Aristotle

Required Reading

 

5 Ways to Make Your Blog Post Interactive on the Cheap

Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade.

Using Pinterest for Business: Secrets from Top Bloggers

Have you ever been sitting home alone on a Saturday night and had the sinking feeling that you’re missing out on a big party somewhere? If you’re not… 

Retention Takes Leadership — A Conversation with Don Johnson

I met Don Johnson a few years ago. Don is a one of the most gifted, visionary leaders I have ever met. Don is the Superintendent of Cascade Christian Schools in Puyallup, WA. CCS has 1,343 students enrolled on five campuses, one of the largest ACSI Christian schools in the country.

How to Easily Create Quality Social Media Images

Do you use images to support your social media marketing? Are you looking for an easier way to create strong visual content? You don’t have to be a designer to create quality images.

How to Use Excel: A Marketer’s Must-Have Guide [Free Ebook]

These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let's be honest here: How well do you really know how to use it? You may know how to plug in numbers and add up cells in a column, but that's not going to get you far when it comes to reporting on your metrics.

About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.