“We come to beginnings only at the end.”
~William Throsby Bridges
Building Better Customer Experiences [Whiteboard Friday Video]
Are you mindful of your customer’s experience after they become a lead? It’s easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week’s episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile.
Everything Google touches seems to turn to gold. Not only have they helped online businesses generate billions of dollars through their search engine, but they also have — and continue to — branch out and create other products. One of these products is Google Docs, a free word-processor, and alternative to Microsoft Word that allows anyone to easily create and edit their own shareable document. This guide will teach you about some reasons why using Google Docs may be beneficial to you as well as some tips and tricks that will make you more efficient while using the product.
When a school is facing enrollment challenges, one of the first things I ask is this: “How cohesive are your marketing and admissions departments?” Sometimes the answer is, “We’re not sure,” and other times the gap is evident to all parties. While the value and necessity of both departments is crystal clear, there is often a lack of understanding around how their synergy correlates directly with the school’s success. In today’s digital-marketing driven world, it is more critical than ever for marketing and admissions to be united as one team with the same goals and message. In fact, I prefer for the admissions and marketing responsibilities to be united together in one department. Recently, in my work with one school, we discovered that by having marketing under the development department, there often was a disconnect with the needs of admissions. My recommendation was to move this marketing responsibility to the admissions department.
Wondering how you can get there?
School marketing and social media survey 2018 [SMC Podcast]
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This global Survey analyses schools’ use of social media in their marketing and highlights some interesting findings that all school marketers will enjoy. The team pick apart the top-level findings, as well as occasionally diving deeper into insights that were surprising and relevant to all school marketers.
Heard in the Facebook Group
QUESTION: We are so excited that we are getting ready to announce our new website. How did your school roll out a new website?