Happy Inbound Marketing Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: 7 Questions With Guy Kawasaki – Here is my latest post for edSocialMedia.com: Guy Kawasaki has been called many things: CEO, Venture Capitalist, Chief Evangelist, Speaker, Contributor, Blogger, Alltopper, and New York Times Best Selling Author – one thing he has never been called is boring. I first became aware of Guy during his days as Chief Evangelist at Apple Computer and I’ve been enchanted by him ever since. Guy recently published his 10th book,Enchantment: The Art of Changing Hearts, Minds, and Actions (a book that I highly recommend) and we are thrilled that Guy took some time to answer 7 Questions for edSocialMedia.
Blog Post: Webinar Recording: How to Integrate Social Into Your Website – Despite that 2011 is the year of integration, I strongly argue that companies that blindly link away to Facebook and Twitter from their corporate homepages are doing themselves a disfavor.
Companies that link away, are sending away their decade of hard earned investments getting customers to come to their website. Instead, companies must have a focused strategy on how you’ll integrate social features and content into your website, rather than padding Facebook and Twitter.
Blog Post: Optimizing Your Content for Your Target Audience – As you get more and more immersed in writing and publishing content for business, you need to take your target audience into consideration is a big way. It isn’t enough to just write. You need to target your audience.
Tools: SocialBios – Turn your stale “About Us” page into a fresh SocialBios page – now with Facebook integration.
Have fun checking these out and let me know what you think in the comments section below.