Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: Not All Facebook Posts Are Created Equal – As a social media strategist I often describe my job as part investigator and part analyst. Nothing stays the same when it comes to social media; algorithms change, layouts get redesigned and audiences evolve. From one day to the next, what works and what doesn’t is often in flux. For some, this can be very frustrating; for me it’s very exciting to have the opportunity to discover new strategies and uncover new ways to optimize engagement.
I manage the social media accounts of various companies and organizations, including edSocialMedia. Recently, I spent some time analyzing the reach, impressions and engagement that different types of Facebook posts generated. What started with an investigation for one organization, slowly turned into a large-scale initiative to understand if the results were wide-spread…
Blog Post: What The New Twitter Cards Can Do For You – There’s no arguing that Facebook occupies the top spot of social media platforms, garnering 71 percent of adult online users according to Pew Internet’s latest numbers. In that same report at the end of 2013, Twitter occupied fourth place among adult usage behind LinkedIn and Pinterest engaging 18 percent of adults online. But while Facebook seems to be moving towards a pay-to-play model to allow brands to reach their fans, Twitter is rolling out some engagement tools allowing brands to take up more real estate and add specific lead acquisition tools to their channel. Last week we saw that Twitter users can now add up to four photos and ten tags to a tweet–rolling out to iPhone users first and the rest to follow. But the most promising of their recent tools is Twitter Cards…
Blog Post: 7 Steps to Spring Clean your LinkedIn Profile – Have you ever wanted to reach out to someone that is already in your LinkedIn contact list, but when you went to their profile their contact information was nowhere to be found? Or, perhaps worse… out of date?
You may not be able to fix the profiles of others, but you can take the time to insure your profile is the best it can be. Take the time to make sure that your profile shows your most current, accurate and professional view. It’s easy and can be done in 7 steps.
The time to do this is NOW…
Tools: Lead Pages – is the easiest way to create mobile responsive landing pages, launch pages, sales pages, and other “Conversion Pages” (Also, they’re 100% Facebook Compatible.)
SchneiderB Bloc Facebook Group
Latest Question – We’ve hit a snag with our Google+ listings. After some brief research, I have determined that the local listing page is tied to Google Maps (I think?), which has a mere 9 reviews and maybe 1 follower. Our Google+ page has a whopping 7 followers, but we’ve been posting content there (mostly copies of what’s on FB) for the past six months. My understanding is that we can’t merge the two. Anyone have a solution? Links: http://bit.ly/lcaglocal & http://bit.ly/lcagplus. THANKS
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]