Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: Stop Trying to Get Your Blog Posts Shared and Do This Instead – So the key to social media is content marketing, right? And content marketing is all about blog posts, right? So, if you want to dominate social networks, the key is to get your blog posts shared on social networks, right?
Okay. Yes. You should put some social sharing buttons somewhere obvious on your blog, preferably where visitors can easily click them after reading the blog post. And yes, this can unmistakably expand your reach.
But it’s not actually the best way to take advantage of social media…
Blog Post: Want More Loyal Facebook Fans? Try Using These 2 Words More Often – Some of the top pages on Facebook have over 85 million fans.
How do businesses build a following that big?
I don’t have a magic formula for getting millions of Facebook fans — but I know that building a successful page takes lots of time & effort.
And there’s one thing that the most successful brands on Facebook do over & over again.
In this post, I identify 2 special words you can use on your page to build relationships with fans & grow your business on Facebook…
Blog Post: How to Audit Your Website Content for SEO – Website content audits for SEO purposes have had a negative stigma associated with them for quite some time. It’s true that they can be tedious and time consuming, but by now most content marketers know that they are absolutely necessary for driving website success.
Thanks to Google’s frequent algorithm updates and improvements, SEO rules and best practices are constantly changing. Reevaluating your SEO and your strategies is one of the only ways to stay on top of these changes and continue to move your website content forward…
Tools: Instaport – This is a wonderful, free tool to quickly and easily download photos from your Instagram account.
SchneiderB Bloc Facebook Group
Latest Question – Hi! I’m hoping you guys have some advice for me. I work with 14 schools in my state, and handle FB ads to promote all the recruitment events. For one school in particular, every time I post an ad, I get negative comments from former parents. I try to answer if I can, but usually the complaints require responses that would get too deep into a students history and we can’t get into it on here. We also do have current parents who often stick up for us. What should we do? Stop doing FB ads? Keep doing them and letting our parents stick up for us? Thoughts? Thanks!
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]