Happy [ed]SocialMedia Saturday! I wanted to share three great, recent posts from edSocialmedia. If you haven’t checked out ESM recently I hope these posts will jump start your interest in this wonderful resource.
[callout]Disclosure: I’m a contributor for edSocialmedia.[/callout]
Blog Post: Instagram Your School Day – Being involved with high school and even grade school students means you are aware of how important social media is to them.
Like most schools, Proctor Academy engages in dialogue with students about their use of social media. While listening to a recent assembly on the proper use of social media for students, I thought of a video project that might be fun and creative for students but also productive for Proctor Academy.
We asked students to use Instagram’s video feature to document any portion of their day. We let the students know that this was a collaborative effort on their part to market PA to prospective students and families. In the end, we collected close to 100 Instagram videos recorded by PA students. So what’s next? Using Instagram video to crowd source alumni and parents? You bet…
Blog Post: Promoting your school using other people’s words – No one believes your brochures or billboards. Well, at least most people are somewhat skeptical.
Marketing materials will always be met with some level of suspicion from your target audience. Families exploring school options will peruse brochures, viewbooks, websites and social media channels looking for confirmation that your school is best for their child. Since they know YOU wrote the copy, their human inclination is to doubt it. It’s like the politicians who hire their own law firms to exonerate themselves from wrongdoing. The declaration may be true, but we need others to validate its authenticity…
Blog Post: 5 Reasons Schools and Non-Profits Should Use Video in Marketing and Development – 57% of donors researching non-profits made a gift after watching an online video according to a recent study by Millward Brown and Google. The same study found that 75% of donors used video to understand an organization’s impact: a major factor in deciding to make a gift.
If you are wondering if video can be effective at your institution and this data doesn’t convince you here are my top five reasons schools and non-profits should use video in marketing and development…
Tools: Social Media Image Maker – This is a pretty slick tool that will automatically resize (or size) images for your social media channels.
SchneiderB Bloc Facebook Group
Latest Question – This is becoming an alarming trend in the U.S. as well. Do you have a policy about students bullying teachers on social media?
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]