Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: How to Add Your YouTube Videos to Pinterest – So you’ve started using Pinterest to promote your blog. Congratulations! When I started using Pinterest to promote my business, at first I was just happy uploading cool-looking photos. But after a few days, I realized that unless I established a clear strategy for my Pinterest activities, I’d be wasting a lot of time and I wouldn’t be able to delegate this social media activity to my assistant.
The reality is that Pinterest is a phenomenal tool for retailers, but if you’re a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy.
From my experience, Pinterest can be a colossal waste of time. I mean it takes time to source all these photos on the Internet, and you also need to write descriptions for each of the photos you upload, and you also need to make sure you optimize everything you do to ensure the traffic comes back to your site.
But once I realized I could promote my YouTube videos on Pinterest, everything changed…
Blog Post: What the Vlog? How to Add Video Blogging to Your Marketing Mix – Video blogging, also called vlogging (pronounced vlog rather than v-log), “is a form of blog for which the medium is video rather than text or audio. Entries often combine embedded video or a video link with supporting text, images, and other metadata.” -Thank you Wikipedia!
If you’ve got a smartphone, then you’ve got the ability to showcase your employees on the job, or the ambiance of your restaurant, or the quality of your products to promote your biz. Want more ideas on how to incorporate vlogging into your marketing? See below…
Blog Post: 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations – As a nonprofit organization, asking for money is a pretty uncomfortable task. And in everybody’s fast paced lives, convincing people to stop and listen is basically impossible. But thanks to the power of social media, this grueling task can be made much easier in several ways. All it requires is a little splash of creativity!
A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. In other words, social media influences purchasing decisions, and it behooves every nonprofit to hop on the bandwagon and start incorporating some social media tactics into their marketing plans. So to get some of your artistic juices flowing, here are some basic ways social media can be incorporated effectively into your nonprofit’s strategy to drive donations…
Have fun checking these out and let me know what you think in the comments section below.