Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: How to Combine QR Codes With the Power of Facebook – Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook? Over the past several months, QR codes have inserted themselves squarely intodigital media conversation (even appearing on late-night TV).
In this article, I’ll unpack how to get your QR codes to go viral on Facebook.
I’ll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.
Blog Post: 3 Tips from Surprising Content Marketing Geniuses –
I believe you don’t necessarily need to be a genius to be good at content marketing. Not that the two are mutually exclusive, but at the very least, if you have the drive, some creative flair, a bit of insight, and a passion for your product, you’ll find a way to meet your goal of connecting with consumers by creating quality content.
While it’s obviously a benefit to be smart, skilled, and open to experimenting with available tools, techniques, and formulas, content marketing today is as much an art as it is a science. And so who better to provide some great marketing tips than some artists and entertainers who could be considered brilliant — if unexpected — content innovators.
Blog Post: How to Write Blog Articles that Generate Inbound Links – Inbound links are one thing marketers want a lot of. Yet, they are usually the hardest and most time consuming thing a marketer needs to create. I’m going to walk you through five different types of content you can create that will help you generate inbound links. The most important thing is to create the content for the reader and not the search engines.
Search engines are not going to create links to your website, people will be creating the links. And people will only link to content that is valuable enough for them to reference, need to remember, or just generally enjoy. The following content tends to provide some of the highest-quality inbound links. I’m not talking about directories or no-follow links.
Have fun checking these out and let me know what you think in the comments section below.