Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] – I don’t know about you, but I’m tired of hearing “social media gurus” compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. At the end of the day, youneed harmony between your various social media accounts in order to truly reap the benefits of social as a marketing channel.
I’m so passionate about integrating your social media efforts that I presented on it at INBOUND 2013 with my session titled, Social Domination: How to Conquer ‘The Big 3’ Social Media Networks.
This presentation dove into the importance of forming an alliance between the three largest social media platforms (Facebook, Twitter, and LinkedIn), perfecting the way you post to each of these networks, and improving how you communicate on each channel…
Blog Post: 7 Fantastic Free or Low Cost Sources To Get Images for Your Content Strategy – Images, visuals, videos, and infographics are being staples of nonprofit’s content strategy, especially for social channels. While Facebook recently launched a huge free stock photo archive for use in Facebook ads, finding compelling, high quality images that are low cost or free for image overlays, blog post and other channels can be difficult. I recently asked nonprofits on my Facebook brand page where they got their images. Here’s a round up of resources and advice.
It is important to respect copyright laws. It isn’t a good idea to just grab an image from Internet, tweak it, and call it your own. That’s not the definition of fair use. Some images are in the public domain and some of licensed through creative commons which can be used as long as you give proper attribution…
Blog Post: How to Improve Your Business’s Internet Marketing Strategy – B2B websites generate, on average, 124 leads per month, according to Optify’s 2012 B2B Marketing Benchmark Report.Is your website keeping your sales team busy with new leads – or is it underperforming the competition?
Generating quality leads is a top challenge for marketers. For most businesses, paid sales lead generation offers limited success. An aggressive inbound marketing program is the most cost-effective means for generating high quality leads. However, even with a strong inbound marketing program in place, some small businesses still struggle. Below, our inbound marketing team shares four actionable tips for improving your internet marketing and inbound lead generation…
InMotion Web Hosting: If you are looking to start a blog at your school I recommend WordPress.org hosted at Inmotion Hosting.
SchneiderB Bloc Facebook Group:
Latest Question – This is the first I’ve seen of monitoring student social media activity on this scale. I think this is beyond an issue of safety and now invasion of privacy. Plus, it will only work if profiles/posts are public. What do you guys think?
I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.