Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Over the past 12 months our inbound marketing engagements have increasingly caught the attention of C-level executives. In a small business, this is often the owner. In larger companies, it tends to be either the Chief Marketing Officer or the CEO. When I ask why these C-level executives have taken a sudden or renewed interest in online marketing, the response comes in three flavors:
- Old, disruptive marketing is less and less effective at building brand
- Inbound marketing generates leads
- New technologies like social media are intriguing and mysterious
I’ll agree, all three statements are true, but I usually take the opportunity of having an audience with a C-level executive to explain three things every executive should know about online marketing in general and inbound marketing in particular:
Blog Post: 5 Facebook Metrics You Must Track – As more businesses dive into social media, one challenge that resonates among many is how to achieve a return on their investment. As a business owner, you will be measuring how social media contributes to your overall business objectives. However, as a fan page administrator, you should also be monitoring key performance indicators (also known as KPI’s) in Facebook Insights as a measure of your page’s success.
The intention of this post isn’t to discuss how to meet your business goals (such as sales, leads or website traffic), but to highlight five KPI’s that you should be monitoring and to show why they contribute to your Facebook marketing success.
You know that you’re a true email marketer if every single one of your emails includes a call-to-action. And I’m not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis. Yes, your personal email signature can provide a serious marketing opportunity.
You are most likely already using your own email signature to provide information about who you are and where you work. But you can take this practice to the next level by updating your signature to reflect the marketing campaigns you are running today. Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. Encourage them to turn their email signatures into a marketing mechanism, and they will most likely leap at the chance to sound smarter and help you in your promotional efforts. You, in turn, will get more traffic to certain pages and boost conversions.
Wondering what exactly you can promote through your email signature? Here are ten awesome suggestions:
Tool: experiment.ly – helps marketers measure and improve the performance of any online ad campaign – including pay-per-click, organic search, social media, CPA, and more…
Have fun checking these out and let me know what you think in the comments section below.