Happy Pre-Super Bowl Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: Use Google Reading Level to Improve Your Blog Message – Last month, Google launched its new Google Reading Level feature. What this does is algorithmically work out the reading level of the search results, to help users more easily decide which search results to click on.
Blog Post: A 7 Step Guide to Email Deliverability – How often do you open your mailbox, grab the pile of unsolicited mail and throw it in the trash? Probably a million times. How often do you pause to think you might have unintentionally thrown out non-spam? Probably a lot fewer times. Get ready for the same type of experience online. The last place you want to see your emails is in the spam folder. Yet with the further sophistication and higher demands of Internet Service Providers, the probability of this happening is high. That is why deliverability becomes a critical element of a successful email marketing campaign. To help you tackle this issue, we put together some best practices for increasing email deliverability.
Blog Post: 5 Ways to Get More From Your Google Place Page – I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping. The undisputed leader in all things search is Google and so it’s important to pay close attention to the shifting landscape of local tools and services created and supported by Google. In today’s post I want to cover the Google Place page and make sure you understand some of the ways to get this centerpiece in the local search game working hard for you.
Tool: dlvr.it – deliver your content to the social web. Automatically feed your blog to Twitter, Facebook, LinkedIn, Google Buzz, and more.
Have fun checking these out and let me know what you think in the comments section below.