Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: How Should Business Adapt to the Facebook Paper App? – By now you’ve probably at least read about Facebook’s newest app called Paper. If you own an iPhone and live in the US it’s also possible that you’ve downloaded and experienced the new app. (Really silly name and too bad because there’s a totally awesome iPad app already called Paper)
The first thing you must understand is that this is not the new Facebook app, it’s a new way to experience Facebook. The Facebook app remains as do Facebook Messenger and Pages apps. Paper is a decidedly visual way to view your news stream as well as aggregate content from other categorized content areas such as tech and sports.
Flipboard users will recognize the magazine like layout and swipe gesture pros will appreciate the many ways to move and consume content. Probably my favorite element is the “Ken turns” effect that allows you to change the view of a full screen image by tilting the phone this way and that.
I’ve played around with for a day now and I would say I’m mixed. It’s certainly more visually appealing and the content it turns up is very readable, but I don’t know if I need another app for that. Hardcore Facebook users might not like it as the primary way to interact with their friends.
Initial reviews, however, are quite bullish on this new, potentially game changing mobile view of Facebook. but what does it mean to marketers? Well, here’s what seems obvious…
Blog Post: 7 Quick & Dirty Ways to Grow a Fan Base on Facebook – Growing a fan base on Facebook ain’t easy. And it’s especially hard if you’re trying to grow a fan base for a new page. 5 years ago new pages could grow quickly & organically — because there were so few pages competing for attention in the news feed. But nowadays if you want to grow a high-quality, engaged fan base, you need to plan well & execute well
How do you do this? What are the steps for making it happen?
Let me show you 7 ways I’ve used myself…
Blog Post: 4 Steps For Creating Landing Pages That Pop [Customer Story] – As a new HubSpot user, the marketing team at EnergyCAP, Inc. began creating landing pages to drive conversions. We attended HubSpot training classes, read forum discussions, and consumed blog posts, but we quickly realized there was a lot to remember in launching successful landing pages. How would we ensure our landing pages popped every time?
We created a simple acronym to keep in front of us when making new landing pages. Following this method has resulted in an average submission rate of 63%, rapid roll out of high quality landing pages, and forced us to put deliberate thought into each step.
If you want to create landing pages that pop, then remember S-O-D-A…
Blog Post: 5 Ways to Use Hashtags to Your Advantage – Anyone who is a pop culture enthusiast or an avid fan of scrolling through YouTube videos has probably seen Justin Timberlake’s sketch on the Late Night with Jimmy Fallon show satirizing the overuse of hashtags. Yes. Hashtags, when used frivolously can be a major annoyance. Exhibit A: Raise your hand if any of you have ever come across an Instagram post that included the following:
#girl #boy #smile #yolo #sky #cool #yolohard #funny #sun #bored #love #likeme #BA #coolbeans #youonlylivelifeonce #forrealz #imcool #wehere #imaboss #ftw #awesomeness #hashtagforlikes #hashtagforfollowers #hashtagtillicanthashtagnomore
The truth is, when used the way it is intended, hashtags are an incredibly helpful tool to navigate your way through the ever changing, ever evolving world of social media–especially with your business. According to Twitter, hashtags are “…used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Since then, hashtags have been implemented in other forms of social media and started a burgeoning trend all on its own and used by many both in their personal lives or professionally. Here are a few tips we’ve come up with on how to use them to your advantage…
FREE Online eCourse: 10 Mistakes People Make on Facebook Pages and How to Fix Them – This is a wonderful FREE online ecourse from Francisco Rosales, aka Socialmouths.com. I encourage you to give it try and it’s FREE!
Tool: Piktochart – Infographic design for non-designers. I’ve just started to play around with this and early results are pretty promising!
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]