Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: The Jersey Shore Guide to Irresistible Personal Branding – The Jersey Shore is back and up to its old antics again. My guess — you being a respectable content marketer who finds that sort of display crude, irresponsible and embarrassing — is that you’re not tuning in. Hey, I hear you. But do you know who isn’t offended by it? The 8.4 million people who tuned in to the season premiere last month, making it the network’s most-watched series episode ever. Whether you’re a true fan of Snooki, or you credit her with single-handedly hammering that last nail completing the Decline of Western Civilization, it doesn’t matter. The fact is that each member of The Jersey Shore cast has gone on to create a recognizable and profitable personal brand in the 14 months the show has been on the air. Not too shabby. And tucked inside the show’s success are personal branding lessons that any marketer can benefit from. Even if you’re not spray-tanned to a disturbing shade of orange. Get a pen and paper because personal branding school is in session, Jersey Shore style.
Blog Post: How to Set Up and Track Conversion Rates in Google Analytics – If you’re using your website for business, you should track your website conversion rates. Not only does it tell you what’s working and what isn’t, it also gives you specific goals to take action on. For example, you may notice that traffic coming from a blog like DIYthemes converts higher than another blog. If that’s the case, you can focus on the source that converts. How do you track conversion rates on your website? Luckily, with Google Analytics, it’s easy. So keep reading and I’ll show you…
Blog Post: Blogs Wane as the Young Drift to Sites Like Twitter – Like any aspiring filmmaker, Michael McDonald, a high school senior, used a blog to show off his videos. But discouraged by how few people bothered to visit, he instead started posting his clips on Facebook, where his friends were sure to see and comment on his editing skills. “I don’t use my blog anymore,” said Mr. McDonald, who lives in San Francisco. “All the people I’m trying to reach are on Facebook.” Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter, they are losing their allure for many people — particularly the younger generation.
Tools: Zipcast – new webinar platform from Slideshare.
Have fun checking these out and let me know what you think in the comments section below.