espresso-weekend-update-jan04

espresso-weekend-update-jan04Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: The New Year’s Writing Resolution You Can Actually Keep – It’s that time of year again. Time for resolutions, and for all of the skeptics and killjoys who say that resolutions never work. They certainly can work, but you need to approach them the right way.

Most people fail at resolutions (at any time of year) for two reasons. The first is that they focus on outcomes (“lose 50 pounds”) rather than behaviors. The second is that they try to put massive changes into place all at once. (“I will work out three hours a day,” even though today I work out 0 minutes a day.)

And if you want to become a better writer, so you can reap all those awesome benefits of being a strategic, authoritative content creator, you’re not going to get there by resolving to “be a better writer” this year. Or by promising yourself you’re going to write for six hours a day, every day.

Here’s a more realistic habit you can develop instead — one that will actually get you where you want to go…

Blog Post: 5 Must-Have Social Media Skills – From tweets to pins and everything in between, a company’s social media responsibilities can pile up like junk in a playroom. It’s time to tidy up your social to-do list with skills that work across platforms and networks, giving you more impact for your time and energy. And what better source of advice for cutting through clutter than the experts at 1-800-GOT-JUNK?

Natalie Burgwin, the senior public relations manager for 1-800-GOT-JUNK?, says she knows how much time it takes to post, tweet, share and pin. On a daily basis, she utilizes social media as a customer service tool by sharing consumer tips and spreading the company message. While her efforts are time consuming, she has realized there are skills that apply to every social media site.

“It’s easy to get lost in the social media world. One hour can easily turn into three,” Burgwin says who gears the company’s efforts mainly towards Facebook and Twitter. “When you’re juggling several sites, it’s important to stick to the skills that are useful across the social media board.”

Here are the skills that Burgwin suggests focusing on to efficiently juggle social media sites…

Blog Post: Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water – charity: water, a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform.

While it might not be possible for other nonprofits to perfectly emulate charity: water´s marketing strategy––in fact, it probably wouldn’t be a good idea for them to try given that each nonprofit has a distinct mission, target audience and way of operating––all would benefit from applying even just a few of the lessons we can learn from their incredible marketing. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water…

Blog Post: SOCIAL MEDIA MARKETING: GO BEYOND FACEBOOK & TWITTER! – T’was the night before Christmas and what’s dancing in your head — visions of sugar plums or your latest social media metrics?

If you’re feeling like your brand got a little lost in social during the holiday crush, don’t despair – you have options. Perhaps it’s the perfect time to think about trying something new.

Everyone knows about Facebook and Twitter.  Oh yeah, and there’s Google+ too.  And Tumblr.  And we can’t forget about Pinterest. But that pretty much sums up the social media landscape — that’s all there is, right?

Sadly, many marketers seem to think so.

In fact, if you were to ask some social marketers about the platforms they use, you’d be lucky to hear them mention Tumblr and Pinterest at all.

Despite the fact that there are numerous social platforms that marketers can leverage today, many brands operate in a very limited social landscape. Often, Twitter and Facebook represent the full extent of their social media efforts…

SchneiderB Bloc Facebook Group

Latest Question – Question for the group: I’ve been thinking about info storage and wondering what you think. I have one cloud app: Dropbox and use Carbonite for computer back-up. I’ve also used an external HD in past but get lazy with saving there-mostly due to reliance on Dropbox, I think. Anybody have fears about saving “in the cloud” or depending on external software like Carbonite? How about some input?

Read and/or Comment

Tool: AW Pro Tools – A powerful set of tools that extend the power and functionality of Aweber email marketing software.

[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]

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