Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: 5 Go-Tos To Make Online Reviews Work For Your Business – By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s List and other local search directories continues to mount…
There’s been a fevered interest in the art of storytelling among the business crowd the last few years.
The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence.
We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world to the deft storyteller’s door.
This is correct. The writer runs this show.
But what is a well-told story? How do we know we’re getting down to the true thing?
Blog Post: HOW TO SET UP SOCIAL MEDIA GUIDELINES FOR YOUR STAFF – Social media isn’t just a trend anymore; it’s a way of life. People from all walks of life are using it to communicate and network with one another, promote their company and brand, and take advantage of all the tools readily available to them – and all for free.
As a boss, it’s important to manage how your employees use social media because it can have a direct impact on how the public perceives your company and brand. With that said, here are eight steps you should take to make sure your social media guidelines benefit you and your staff…
Blog Post: THE SIX BIGGEST TRENDS IN SOCIAL THAT WILL BLOW YOUR MIND – Around this time of year, you’ll see plenty of year-end recaps and next-year previews, but I’m about the bigger picture. Not what’s coming up in the next year, but the next five or ten years. These are the six Macro-Trends that will encompass not only social media, but marketing and society in general. These Macro-Trends can then be matrixed across one another to create some Micro-Trends as well.
While some folks are still figuring out SoLoMo, Social Graph or Owned-Paid-Earned, these are the larger trends at play. Businesses and marketers need to understand how these trends affect users to be prepared for these major shifts in Social Media…
SchneiderB Bloc Facebook Group
Latest Question – We would like to start live streaming some of our sporting events, music concerts and other activities. What is the best live streaming service out there with a reasonable price tag?
Tool: Hubspot Blog Topic Generator – Hubspot just released this tool to help you generate blog topics after entering three nouns.
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]