Weekend Update – July13

cup of coffee weekend update
Rayani Melo via Compfight

Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!

Blog Post: How to Create a Hashtag – In my post “Don’t steal hashtags” I cover the proper way to avoid stealing someone’s hashtag. In this post, I’m going to expand on that, and explain why you really should do your homework before using a hashtag for your own purposes.

Firstly, a hashtag is the “#” symbol in front of a word, to make it searchable, and “tag” the tweet for a specific topic. When clicked, Twitter, Google Plus, and Facebook will open a search for anyone using that hashtag, and you will be able to follow along. This is the basis for a tweetchat on twitter…

Blog Post: How To Set Up A Google+ Hangout – Google+ Hangouts are all the rage these days, and for good reason. They bring people together from all over the world, help them create a brand and voice for themselves, and allow people to connect about niche topics. It’s amazing what video can do in terms of making connections for people in a virtual world. Having hosted Chegg’s first-ever expert Google+ Hangout last week, I learned a lot about what to do the next time around as well as what not to do. Yes, there was lots of that…

Blog Post: How Social Media Impacts SEO – If you’re looking for yet another reason to justify the importance of an active, thoughtful social media presence, here’s one: social media can improve your search ranking.

You’ve probably already noticed this correlation—yet it’s probably more widespread than you realized. LinkedIn profiles, for example, tend to appear high in search results, underscoring the importance of creating a complete, keyword-rich profile. Twitter profiles and tweets also tend to have higher search visibility, too. And Google +1s are an effective way to not only improve visibility, but also boost credibility.

An infographic from SEO company WhiteFire takes a deeper dive into the connection between social media and SEO. Not only is the info interesting—it might just prompt you to refine your social media strategy so you can get even more bang for your social buck. Here’s a sampling of WhiteFire’s findings…

Tools:

InMotion Web Hosting: If you are looking to start a blog at your school I recommend WordPress.org hosted at Inmotion Hosting.

SchneiderB Bloc Facebook Group:

Latest Question – Help! I need argumentation/reasoning behind why we should *not* have multiple blogs or other social media for our school. When my marketing team starts something, development seems to think they should, too, but their audience is only alum, and they do not contribute through social media to our enrollment goals, nor do they use SEO-driven best practices to lead inbound traffic to our website. How can I help them understand that one blog with many different “sections” on the menu (Development, admissions, Head of School, etc) is more efficient and effective. Solid SEO reasoning and graphics appreciated…

Read more…

Your Turn

I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.

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