Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: Facebook Radically Changes ‘Reach’ Metric: How You Were Affected – Have you checked out your Facebook Insights lately? Did you notice that your ‘Reach’ number was a little out of whack? Did you freak out?
If you didn’t get Facebook’s notice that they changed the way they calculate your reach, then your freak-out is justified. That’s right, Facebook has changed its definition of Reach (thanks, Marketing Pilgrim, for breaking the news to us). This means you should be looking at your Facebook Insights analytics a little bit differently now. Let’s break down what the changes are, and how it affects your Facebook marketing strategy.
Blog Post: Guide To Marketing With Pinterest – It’s very likely that you have a Twitter account and a Facebook fan page set up for your business (and if you don’t, for the love of Pete, do it now). You’ve also probably heard of marketing with Pinterest but are thinking that you don’t have time to devote to it and that it’s completely unnecessary as a social media networking strategy. Well, the good and the bad news is that you can’t afford not to set up a Pinterest account for your business.
Pinterest is now the third largest social network behind Facebook and Twitter (for now, anyway), and the traffic stats are insane. According to Mashable, Pinterest sends more traffic to websites than Reddit, YouTube, Google+ and LinkedIn. And as you’ve seen in your Google Analytics (you do check that, right?), those sites are nothing to sneeze at – with the exception of Google+, that is. You can hawk a loogie at Google+ any day of the week as far as we’re concerned.
It may seem like Pinterest came out of nowhere with guns blazing, but it’s actually existed since 2010. The fall of 2011 was when it really started blowing up. No one knows why exactly it’s one of the biggest social media trends right now. There was no crazy acquisition and no major redesign. Here are our theories…
Blog Post: When Is It Okay To Copy Your Competitors? – This is going to get heated, but we, as a community, MUST address this RIGHT NOW.
“Is it ever okay to copy your competitors?”
Before you share your thoughts in the comments, let me set the stage…
Tool: Twitalyzer – Twitalyzer can tell you how many people you reach in Twitter and exactly when you need to be active to reach them.
Have fun checking these out and let me know what you think in the comments section below.