Happy Inbound Marketing for Schools Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: Blog Marketing Strategy: 7 Steps to Social SEO Success – At BlogWorld Expo in New York this week I presented a session about Dominating Your Niche with Social Content and SEO. It was crammed with information and I know there are many online marketers looking for practical advice on business blogging and blog marketing that didn’t attend. Based on the blog marketing we do here at Online Marketing Blog and in the consulting that I do, here are 7 practical steps online marketers can take for social media and SEO success with a blog. All marketing efforts should start with a goal and means for measuring success, so I do not get into specifics on those tasks in this list, but focus more on the content and promotion.
Blog Post: Now You Can Add The New Google +1 Share Button to Thesis – Big news today. Google released the official Google +1 share button that you can implement on your website. This is a big deal. While it’s not clear how this will affect search rankings, it’s by Google, and I’m sure they’ll consider the Google Plus One button into their search algorithm. So, now’s the time to implement this share button on your site. And if you’re using Thesis, it’s extremely easy. Just follow this Google +1 button tutorial.
Blog Post: Are Inbound Marketing and Outbound Marketing Mutually Exclusive? – The inbound marketing police will tell you that you should never be blasting anything to everybody. The outbound marketing renegades will thumb their noses at you and push the button on another spammy mass marketing campaign. But is it really this simple? Haven’t these two polar opposites started to join forces more and more these days? I think so, and I’ll give you some examples.
Tool: MindMeister – free web-based collaborative mind mapping software for brainstorming and project management.
Have fun checking these out and let me know what you think in the comments section below.