Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: Six Steps to Mastering Online Stats – As a competitive youth golfer, I compulsively tracked everything from fairways hit to sand saves to putts. Every stat provided an insight that helped me improve. But as I grew older, I discovered one stat — greens in regulation — provided the most useful and actionable information. By watching that one stat, I became a more consistent golfer.
Stats can become a very useful tool, if used properly and not abused. That goes for marketing as much as it applies to golf. Here’s six ways you can begin to leverage stats to improve your marketing and communications, both offline and online…
Blog Post: Are Your Social Media and Other Accounts Secure? – A few days ago, I noticed that my long-time nonprofit technology colleague, Ruby Sinreich, had her digital life hacked and stolen from her. The hacker accessed many of her accounts and locked her out, and took over her Twitter, deleting her followers and changing the profile. Chronicled on her tumblr blog, it took her days to reach humans at different platforms to get help, faced many challenges, and all the while the hacker teased her and tried to sell her Twitter account on a hackers forum. She was able to finally take back control of her accounts after a very stressful ordeal.
This could happen to any of us. So, how can you make your social media and other account more secure?
Blog Post: 10 of the World’s Best Storytellers [SlideShare] – Since before blogs were created, people have told stories.
Shocking. I know.
But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another — to try to bring understanding to a complicated human experience. We painted on cave walls, carved pictures into trees, sorted images out of rocks, sang songs, danced, told stories … the best of those stories being passed down from generation to generation.
Storytelling is a cornerstone of human existence, and it’s what enables successful people to communicate and connect with anyone — and I mean anyone — to this day. Whatever your goal, whether to initiate social change, make a sale, or make a friend, the people who are best at it are the ones who can tell a story that makes you sit up, listen, and understand. The best storytellers’ messages are heard.
What exactly makes a great storyteller?
I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.