Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: #Hashtagology 101: How to Use Hashtags in Your Social Media Content – It took a while, but Facebook finally succumbed to the hashtag in June 2013. Now this humble little symbol can connect conversations on Twitter, Facebook, Tumblr, Instagram, Google+ and Pinterest.
Its impact on modern culture — even on our language — is so large that the American Dialect Society declared “hashtag” as Word of the Year in 2012.
But try explaining hashtags to someone who has never used them — it isn’t as easy as you might think. So welcome, class, to #Hashtagology 101. Settle down and open your textbooks. Please stop talking in the back — after all, that’s what the hashtag is for…
Blog Post: 3 Steps to Identify Blog Topics that are Relevant to Your Audience – If you’re reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don’t know what to write about.
Sometimes you get away by writing about breaking news or a trend in your field, by doing a review of a new product or service, or by covering a recent conference or meetup that you have attended, but you can’t do this all the time. You also want to write about something that is not only useful but also attractive, something that allows you to connect with your audience…
Blog Post: Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow – If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there’s a higher likelihood that you’ll see that post in your feed, even though you haven’t liked or followed that brand or business.
Here’s the example Facebook provided, in which Bleacher Report’s Facebook Page tagged Dwight Howard’s Facebook Page..
Blog Post: Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday – There are some great arguments to be made on both sides of the question of whether links are losing value in Google’s algorithm. In some ways, it seems that they are — and in some, they’re more valuable than ever. In today’s Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today’s waters…
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]