Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: No Sweat DIY Infographics – Most of think about infographics as part of our marketing and communications tool box. Therefore, we want an end product that looks good, professional, and captures attention and if we lack graphic design chops we turn to in-house graphic designers or hire professional designers.. I couldn’t agree more!
But there is another reason to consider “DIY” infographics – as a sense-making technique. My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking about what it means. For me, I need to see patterns and link it back to strategy and tactics. And, there is no better way consolidate your insights by expressing them as DIY infographic…
Blog Post: Using Facebook Graph Search To Help Your Business – In a blog post after the release of their new “Graph Search” application, Facebook encouraged business’s to “continue to invest” in their pages and keep them up to date so as they will show higher up in search results in Facebook’s new feature.
What it looks like they are trying is to get a larger slice of the market in regards to customer review sites such as Yelp and other websites like Groupon, while only really dipping their toes into the water in terms of a full-blown search engine like Google…
Blog Post: 5 Must-Dos to Get Your Facebook Page Graph Search Ready – Earlier this year, Facebook announced the launch of Graph Search. It was supposed to excite users with thousands of ways to search for things related to our interests and friends.
And even more importantly, it was meant to satisfy investors because it would offer more ways for businesses to reach users – which means more money to be made by Facebook.
So far, I don’t think users have been as enamored with Graph Search as everyone at Facebook had hoped. This could be because you can do so much with Graph Search that it may have lost some people. Personally, I have had fun exploring Facebook with Graph Search and I do think it will catch on over time…
I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.