Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: Google’s New Approach to Content: Maybe Our Blog Will Benefit – This just in from Business Insider – the best business site around — Google just announced a massive change to it’s search algorithm. And the impact is not slight. It apparently will impact over 11% of all search results. The big change is going after Content Farms. Google is going to downgrade sites that simply copy or syndicate content from other sites (or mass content providers like Demand Media). Instead, Google is going to promote content that is original. Well, this may be a big windfall to this KikScore blog. We may not have the most helpful content, but it’s original. Yes, no one helped me write this post, except maybe Business Insider.
Blog Post: Calling All Education Bloggers! – I’ve been really enjoying the community that has sprouted up around Edudemic. This site first started as a way for me to basically keep track of some of the fun stuff I was working on for my full-time job as a web guy in higher ed…but it quickly turned into more than that. That’s why I want to make Edudemic an even better resource for anyone who visits the site. I’m building Edudemic 2.0, a curated site that will feature as much information about education and technology as you can handle. Without giving too much away, you’ll be able to see what’s happening on Twitter, your favorite blogs, what larger news sources are saying about education, and more. In order to do that, I need your help…
Blog Post: How to Ensure That Your Facebook Wall Posts are SEEN (Edgerank) – Are you busily growing your Facebook Fanbase? Got a few thousand fans? Maybe millions? Are you seeing results? Many of the marketers I meet tell me that they are struggling to drive sales from their fan base. I can understand that. Consider this question: If 60% of your emails went directly to the Spam folder, would you expect significant sales from your email? Of course the answer is no. So why do we expect sales to come from our Facebook Fan relationships? Consumers are not visiting fanpages with great frequency. Most of the traffic occurs when the brand promotes their Facebook page on their website, emails, blog and other vehicles.
Blog Post: ARE ZEBRAS ENDANGERED? – My friend, Daniel Rothamel, goes by the name The Real Estate Zebra. He picked this name because he does (did?) referee work, plus also was active in real estate. He’s had the name for as long as I’ve known him. Julien Smith and I wrote about him in Trust Agents, too. Why? Because he has a great brand, he’s a great guy, and he’s done something that most real estate professionals don’t seem to do well: he’s made himself known as something more than a guy selling homes. It turns out that Daniel is getting sued by someone else who uses zebras in their branding.
Have fun checking these out and let me know what you think in the comments section below.