Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: There Is No Line Between Personal And Business Social Media – Over the weekend we saw another episode of “Social Media Gone Wild” that cost Greg Featherstone, an Assistant Athletic Director at TCU, his job. There are so many layers of trouble here I don’t know where to start.
In the discussion about social media privacy, there is a thread that encourages people to keep their work life separate from their personal life on their social channels. Sometimes these profiles are earmarked by the traditional, “these views are my own and don’t reflect those of my employer” disclaimer, which isn’t really a disclaimer at all.
There are two models at play here. First, when training students (from middle school to college), there needs to be a frank discussion about the blurring lines between personal and public life. Students, especially up through high school, have different issues to contend with on social media including cyber harassment and teenage angst. Yes they need to know the guidelines for using social media to protect their reputation and build their brand, but the emphasis is on learning responsibility and staying safe. But when working with adults in the workplace, the discussion about the responsible use of social media needs to shift to one of work/life integration…
Blog Post: How to Grow Your Instagram Account in Five Steps – Instagram is big business in 2014, and not just for the photo-sharing social network or its parent company, Facebook. Many companies and self-employed professionals are taking advantage of the nearly 200 million active users on the platform.
What social media analysts are seeing with Instagram is similar to what Twitter has turned into: A social network that members truly enjoy using on a daily basis because they find it engaging. For many brands, this means their chances of social media marketing success on Instagram are greater than on Pinterest or even Facebook. Out of those nearly 200 million Instagram users, more than half are actively using the network at least once a day, and more than one-third use it more than once daily…
Blog Post: 5 Ways Buying Facebook Fans Can Hurt Your Business – Amazingly, many brands still measure social media success based on ‘counting metrics’, not on more meaningful indicators such as engagement, referrals or share of voice. Fueling this is the ongoing trend toward buying fans; usually bots that offer nothing of value what-so-ever. However, what many don’t realize is that this approach can in fact be actively harming your brand online. So, how can fake social media fans and followers be damaging? What kind of metrics should you be interested in, and why should social marketing success never be measured in LIKES alone?
Blog Post: 14 Little-Known Ways Students Can Get More Out Of Google – These days, so much of the research students do is of the online variety. There’s less time spent in the library, requesting materials, and reading through print journals. Online research enables students (and teachers) to get the information they need quickly and efficiently. But just because there is a lot of information out there, a simple Google search isn’t necessarily going to yield you the best results.
The handy infographic below takes a look at how to get the most out of Google when you’re doing online research. So whether you’re helping your students learn how to find the information they need, or if you’re doing your own research for professional development or personal interests, you can be an effective, efficient researcher. Keep reading to learn more!
Tools: ShortStack – Create custom Facebook Apps in minutes.
SchneiderB Bloc Facebook Group
Latest Question – Help, I need your input again. Because I haven’t been in a classroom for a while, I need your expertise. I came across this piece, today and I am alarmed. I’m sure there is some balance in the back story I’m missing, but this scares me. I’m working with a school right now that is having a problem w/teachers using social media in the classroom with no guidelines. This piece seems to encourage that. #6 on this list scares me to death. What do you think?
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]