Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: 7 Facebook Ideas to Revive Your Sputtering Page (These Actually Work!) – Looking for fresh ideas to revamp your Facebook page? Do you feel like you’ve done all you can?
Are you following Facebook best practices and deploying a consistent content strategy — but there’s something’s still missing?
Is fan engagement on your page strong, but you’re looking for something different to spice things up?
If you answered “yes” to any of these, then you’ve come to the right place!
In this post I’ll share 7 fresh Facebook ideas to help revamp your page…
Blog Post: Facebook Page Redesign – 7 Features You Need to Know About – Today Facebook announced a completely new design for Facebook Pages, starting this week.
The redesign of Facebook Pages is intended to help admins “find the tools they use most”. The layout also looks like it will display more consistently on desktop and mobile.
Here are 7 Facebook Page features you need to know about (also see screenshot below)…
Blog Post: 9 Landing Page Design Techniques That Will Make You a Conversion Hero – What happened?
You’ve crafted the perfect landing page copy. It’s downright brilliant. It’s persuasive and succinct. It cuts to the heart of your offer, focuses on the visitor and is set to blow your control page out of the water.
You hit launch. Away it goes. Traffic pours in from your campaigns and you start seeing results.
A day or two later you check your stats with a grin. But wait, there must be something wrong!
The results are better, sure, but they aren’t the amazing boost that you had hoped for.
So what went wrong? Well, it could have been that you put most of your attention into your copy, and not enough attention into your design.
Here are 9 landing page design elements that you can use to truly bring your landing page conversions to the next level…
Blog Post: Forget Likes, These Are the 3 Facebook Metrics to Watch – Marketers nowadays are data driven numbers people. I get it. I consider myself a numbers guy, too. That said, when it comes to Facebook, I think a lot of marketers have it all wrong. The Facebook metric marketers tend to focus on — a page’s Like count — does not matter as much as marketers and business owners think it does.
There are three other Facebook metrics that provide businesses with far more valuable insight…
Tools: ShortStack – Create custom Facebook Apps in minutes. It’s like Facebook Apps for Dummies.
SchneiderB Bloc Facebook Group
Latest Question – Our preschool, which is managed separately from our K-12, has requested to create their own Facebook page. Any reason why this would not be a good idea?
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]