Happy Spring Break Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: How to get people talking offline – Most marketers seem to be talking about online tools, but most of the actual talking – of customers talking to other customers – is happening offline.
You need a plan to help people share in the real world, and word of mouth expert Geno Church will teach you how to do it. Geno is part of our all-star lineup for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors.
Geno is the Word of Mouth Inspiration Officer at Brains on Fire, and he’s helped brands of all sizes start incredible word of mouth conversations. He’s teaching our class on how to create offline word of mouth, and you’re going to learn a ton from him.
Blog Post: 3 Loyalty Models to Develop Maximum Engagement – Effective crisis management requires using social media well. But social media isn’t an emergency envelope you tear open when crisis strikes. It takes time to foster the engagement that makes social media effective in crisis. Trying to build a new social media following in a crisis could be an invitation to failure. Build an engaging social media presence now and you will be building loyal followers that will help you navigate a crisis.
Loyalty models are built with content designed specifically for that model. The three loyalty models are: Conversation Building, Feedback/Crowdsourcing, and Value-Adding. Which loyalty model should you use? It depends on your social media strategy. You may use more than one, depending on what your social media goals are. Goals come first and dictate strategy.
Blog Post: Nine Factors that Affect School Enrollment Growth – Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? If you were developing a theory of school growth, what would you propose as the most important factors that influence enrollment growth?
Based on my experiences in working with private, Christian and independent schools throughout the country, I believe that there are multiple factors that contribute to enrollment growth and decline at a school. Let me highlight some of these factors for you:
Tools: Bouncr – Enter your email to create a free, short email address. Bouncr will keep out the riffraff. –
Have fun checking these out and let me know what you think in the comments section below.