Earlier this week I had a chance to present at two Association of Independent School Admission Professionals (AISAP) Roundtables in Florida at The Benjamin School and Independent Day School with Rick Newberry, President at Enrollment Catalyst, and Maddie Senkosky, Community Manager at edSocialMedia. Listed below are links to a few of my favorite posts from Rick, Maddie, and AISAP.
Blog Post: Don’t Do It Just Because We’ve Always Done It That Way – With the end of the school year rapidly approaching, now is a great time to take a moment to reflect on the past year and to start making plans for your summer and fall. As I look back over 2011-2012, I have been reminded of a valuable lesson I learned from my first Headmaster at my first teaching job:
“Don’t allow us to tell you we do something in a particular fashion just because we have always done it that way.”
This year I decided to shake things up and take a chance…
Blog Post: Marketing and Enrollment Resources for Private Schools – I would like to share some private school resources for your enrollment and marketing strategies.
This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.” As part of my presentation, I reviewed 400 websites and Facebook pages and shared some of the best ways that AISAP schools are using the Web to share their story. I will be sharing some of my findings with you in my upcoming blog posts.
Blog Post: 10 Tips To Shoot Better Video –
In preparing for the edSocialMedia Video Production Bootcamp, hundreds of video tips have been researched and gathered. We thought it would only be fair to share a few of the tips to the larger community.
1) Always ask permission: be sure to ask your interviewee if it’s acceptable for you to shoot the video and post it online.
2) Listen for the bigger story: Find the common thread as the interview continues so that you shoot good B-roll to support the story of the interview.
Tool: Topo.ly – mapping made simple. This is a very cool mapping tool that I think you’ll find valuable.
Have fun checking these out and let me know what you think in the comments section below.