Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: Facebook Video Metrics: 3 Best Practices to Make Them Work For You – With video engagement rising every month and auto-play video ads rolling into action, Facebook announced Monday that it would be updating Page Insights and Ads Reporting to include video metrics. Read on to learn what these new metrics include and how you can use them to your advantage.
Online video consumption is on the rise. According to a recent study done by the Interactive Advertising Bureau (IAB) – the number of American adults who watch online video has risen from 19% (45 million) in 2013 to 22% (52 million) as of April 2014.
Another interesting statistic by IAB reported that “more than half of monthly Original Digital Video users report their viewing of the medium as unplanned…[and] more than half do social media activities related to shows (52%) compared to only 38% who do so for Primetime TV.”
Blog Post: Are Facebook Hashtags Worth The Effort? – The blog at CrazyEgg got a question from a reader recently, wondering about Facebook hashtags. The reader wanted to know if it was worth using them and, if so, could we shed some light on the topic.
I was curious too, so I did a little research. A quick search for “hashtags on Facebook” brings up a number of articles, including…
Blog Post: Facebook Announces New Video Metrics – As more advertisers and page managers use video to get their brand’s message out, Facebook is launching new ways for admins to measure the effectiveness of their video campaigns.
Currently, page admins can only see information such as the number of views a video has received. With the new video metrics — rolled out over the coming weeks — marketers can see the average duration of video viewed and the amount of time that a person watched 95 percent of the video.
Advertisers will also be able to see demographic breakdown of the video’s viewers.
Tools: ShortStack – Create custom Facebook Apps in minutes. It’s like Facebook Apps for Dummies.
SchneiderB Bloc Facebook Group
Latest Question – Does anyone have great ideas for a marketing angle on a high school graduation with a VERY SMALL class? We have 3 graduates this year (there will be more in the future) and I want to draw attention to them without attention to the fact that there are only 3 of them. Been reading through Randy Vaughn’s graduation article today.
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]