Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence. According to Forbes, Google+ had 343 Million active users at the end of 2012, which is second only to Facebook.
As this network continues to catch on, it’s likely that its user base will grow even more and could even give Facebook a serious run for its money. For this reason, it’s an excellent tool to add to your social media campaign. Here are some ways you can capitalize on this network and some tips for maximizing your efforts…
Blog Post: How My Mom Thinks Search Engines Work
With Mother’s Day in many countries having just passed (I learned this week that the UK celebrates Mothering Sunday earlier in the year), I thought it would be fun to have a conversation about SEO with one of the most incredible people on the entire planet: my mom. I asked her about what it is she believes our industry does on a daily basis as well as how she thinks search engines function in general.
The conversation was great; sort of similar to rubber duck debugging, except in this case the rubber duck was my mom, and instead of sitting there silently, she could comment when I started using terms she did not understand (and who can blame her; we’re pretty notorious for inventing words and phrases on whims)…
One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don’t have a physical location in the searched city.
The challenge is that Google appears to not want to show businesses that are not physically located in the searched city if they can avoid it. And, in their guidelines, they are fairly explicit about trying to game the listings, particularly with easily faked addresses like P.O. Boxes:
“Do not create a listing or place your pin marker at a location where the business does not physically exist. P.O. Boxes are not considered accurate physical locations.”
For businesses that have service areas, Google throws them a bone by allowing them to designate a service area in the Google+ Local/Places Dashboard:
“Businesses that operate in a service area, as opposed to a single location, should not create a listing for every city they service. Businesses that operate in a service area should create one listing for the central office or location and designate service areas.”
But, more often than not, this can be an exercise in futility as setting a service area in a competitive industry doesn’t seem to be much help.
So, what can you do?
SchneiderB Bloc Facebook Group Latest Question: Do you use any CRM software for your admissions office? We find it quite a task to stay on top of where all the families are in their journey from inquiry towards enrollment (or not). Would CRM help, or at this point does the cost outweigh the benefit to a small school of 225 (infants thru grade 8)? Would love to hear your opinion.
I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.