Happy Social Media for Schools Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Poll Question of the Week: If you manage your school’s social media channels, what office do you work in? – Please take the time to answer the question on the SchneiderB.com Facebook Fan Page.
Blog Post: What Is the Most Important Social Media Metric? [Marketing Cast] – What is the most important social media metric? This question comes up time and again in our webinars, in the comments of our blog posts and during conferences. There is one critical metric you should track when engaging in social media marketing: sales.
Are you growing your business? “The things you are doing in social media will lead up to that,” says David Meerman Scott, HubSpot’s Marketer in Residence. In today’s episode of the Weekly Marketing Cast, we examine this topic of social media measurement.
Blog Post: 5 Ways to Write High-Quality Content – Fast – Every blogger wants to write supremely useful and insightful content. The question is — how do I pull that off consistently without my blog eating up every waking hour of my day? And if you write for other sites in addition to writing for yourself, there’s even more pressure to keep the quality up. Whether you’re getting paid in cash or traffic, you can bet your host blogs are counting on you for great posts — every time. They can write crappy posts on their own, thank you. There was a time when I was on deadline to delivernearly 60 blog posts per month — mostly for paying clients — so I learned how to do it efficiently. I didn’t really have a choice, unless I wanted to give up sleep and raising of my children. Thankfully, there are a few simple, universal habits that will help you do your best writing in less time. Here are my five tips for becoming a creatively prolific content producer…
Blog Post: Context – Not Content – Is King – The social web has a connection conundrum. Our own enthusiasm with the democratization of expression has created the very noise that is making it hard for ourselves to be heard clearly–or even found. The antidote to social noise, the key to finding connections around interests lies somewhere in the interest graph and the choice of context over friendship as a filter for relevance. I blogged on this here. This is a real problem for everyone on social web. It’s a gotcha built into the fabric of social ecosystem itself, not an isolated bubble nor a mass hallucination of the uber tech aficionados. Finding real connections with like-minded individuals and for businesses, connecting with their marketplace requires a fresh look at the social infrastructure, with a new lens…or maybe the current one turned inside out.
Tool: Tal.ki – the easiest way to embed a forum.
Have fun checking these out and let me know what you think in the comments section below.