Happy Social Media for Schools Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: SEO Keyword Themes & Their Role in Inbound Marketing – Occasionally an inbound marketing campaign requires me to search engine optimize a website that has already been built and deployed. These projects actually take more work and resources to optimize the on-page factors than if the site was being built from scratch and tend to be strategically flawed sales funnels. SEO should start before any line of code is written, design considered or site map developed. SEO starts immediately after target demographics are defined and personas are developed. Why should SEO be started before the other steps above? The reason has to do with the on-page version of what we in the SEO and inbound marketing world call “keyword themes.”
Blog Post: 5 Practical Tips for Getting More from Facebook – As the importance of Facebook as small business marketing tool continues to grow it’s important to adapt your marketing behavior in ways that allow you to gain practical benefits from the way people are choosing to use social media. Some business owners still struggle trying to learn what some might call Facebook marketing, but the key is to change the way you approach it. To me there’s no such thing really as social media marketing or Facebook marketing, it’s simply a matter of marketing in a world gone social. Below are five practices that make up my current thinking on getting the most from your marketing presence on Facebook.
Blog Post: 5 Landing Page Best Practices for Content Marketing – Content marketers sometimes focus on the content and forget about the marketing. Yes, we want to inform. Yes, we want to educate. Yes, we want to be seen as the thought leader in our space. But, we also want more traffic to our Web site, more leads and more sales. Don’t let your content go out without a strategy to draw readers back to your site and a landing page to get them to take action – even if that action is to get your next content offering. In Landing Page Basics: Making Your Content Marketing Convert I show you an example of how content can drive a reader to action. I also talk about these five important landing page strategies:
Tool: Topsy – Real-time search for the social web.
Have fun checking these out and let me know what you think in the comments section below.