Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: Instagram Apps for Small Business – Instagram is a powerful way for small business owners to connect with your community. However, sometimes you want to do more from your mobile device than you can with just Instagram. For that, there are plenty of other app options before reverting to Photoshop from your computer.
Sharing the job of uploading content among a few people can be a challenge. People likely take pictures with their phones, and have their personal Instagram account logged in there. Without a good way to quickly switch between accounts, my solution has been that other managers log in to a shared Instagram account using their tablets…
Blog Post: 6 Tips for Hosting an Interview Series on Your Blog – Interviews have become popular features on many blogs, and for good reason. In addition to being fresh content, interviews can help you build relationships with other experts in your niche, provide your audience with different perspectives, and encourage influencers to promote your blog. Recently, Darren even shared a few tips on how to get high-profile bloggers to agree to be interviewed for your site.
If you’d like to start incorporating interviews into your editorial calendar, take a look at these tips for creating an interview series that benefits both your subject and audience…
Blog Post: Facebook’s Changing Algorithm: How to Make it Work for You – Earlier this month, Facebook execs penned a blog post describing changes to the social media giant`s news feed algorithm. Designed to curb spam and enhance the user experience, the modifications were defined in three broad categories: ‘like-baiting,` frequently circulated content (or images and posts uploaded repeatedly), and spammy, misleading links (such as posts that purport to be links to a photo album but are purely ads.)
Like-baiting is “when a post explicitly asks News Feed readers to like, comment or share the post” in the hopes of additional distribution. Although in the past these posts were more widely seen, readers reported that they were less relevant than other stories with comparable analytics (likes, comments and shares). “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states…
Blog Post: 32 Ways to Trip a Google Spam Filter – Google spam penalties can be automatic or manual.
With manual penalties, you’ll probably be informed by way of notification in Google Webmaster Tools.
Unfortunately, you may not always know you’ve tripped a spam filter, especially if the penalty is algorithmic. Those penalties are often more challenging to diagnose because they can be keyword specific down to the page level of a website.
Ever wonder how or why your website lost its once favorable rankings in Google? Here are 32 ways to potentially activate a Google spam filter…
Tools: ShortStack – Create custom Facebook Apps in minutes. It’s like Facebook Apps for Dummies.
SchneiderB Bloc Facebook Group
Latest Question – If you had to choose one (for time management’s sake) ….tumblr or pinterest or instagram
for school marketing?
[reminder]I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.[/reminder]