Happy Social Media Saturday! Listed below in my Weekend Update are links to interesting things I found on the web this week: cool tools, great blog posts, or questions/comments from one of the SchneiderB.com online communities – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself!
Blog Post: The Benefits of Blogging: Why Businesses Do It, and You Should Too – I had a co-worker ping me the other day asking for a blog post about the benefits of business blogging.
“It’s for a friend,” she said. Suuuure it was.
Just kidding, it really was. I told her I’d shoot over one of our up-to-date blog posts about why businesses should blog and … I couldn’t find one. Whoops. Quite the meta mistake.
So I’m doing it now. If you’re trying to explain one of the core tenets of inbound — business blogging — to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps…
Blog Post: A Blog Post to Help You Write Blog Posts [+5 Free Blogging Templates] – You know what would be cool? Having a magic genie write a steady stream of high quality blog posts for you that drive tons of traffic and leads. Okay. Yeah. We all know that would be nice.
But since that’s not really a possibility, the next best thing is a template that can walk you through all the steps necessary to write a solid blog post — with as few headaches as possible — almost as if a genie was there guiding you all along the way.
This actually is possible.
Because business blogging (and writing in general) can be really tough sometimes (writer’s block, anyone?), we’ve put together 5 essential blog post templates every marketer needs. At HubSpot, we’ve found these blog post formats keep us focused, democratize the content creation process, all while transferring marketing knowledge to our audience in an easy-to-digest kind of way…
Blog Post: How Long Should Your Blog Posts Be? [FAQs] – I’ll give you the answer one of my college professors gave to students who asked how long their term papers should be: As long as it needs to be.
(Helpful, right?) But really, your blog posts are no different. They should be as long as they need to be to serve their purpose — whether that’sthought leadership, driving leads, explaining a new concept, whatever.
Can your blog post serve its purpose in 200 words? Cool. Stop writing. You’re done. If you need more words … cool. Keep writing. You’re not done.
When you’re done talking about the subject at hand, and you’ve edited your content to be asuseful and economic as it can be, your blog post is exactly as long as it should be. This could mean you have a blog post that’s 2,000+ words or one that’s less than 100 words…
SchneiderB Bloc Facebook Group:
Latest Question – Has anyone heard of Advocate Marketing? It is a fairly new concept from what I gather (kinda like word-of-mouth on steroids). I am doing research on it and wondering if anyone has used this in marketing their school.
This past Thursday, November 7 at 9pm EST, I hosted the #isedchat Twitter chat. If you were unable to join us I have a link to the:
I’m always on the look out for great content so I need your help! Please share the links to great articles that you found this week by posting them in the comments section below.