Happy Social Media Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: The Easiest Way to Create Videos Right Now – Creating video for blog posts, landing and other web pages has become an important way to communicate a personal message and showcase your brand. While there are many ways to get started using video the key, I think, is to simply get started. So, while you may end up investing in HD cameras, condenser mics, editing software and green screens, today I would like to describe the easiest way to get started producing your own videos.
Blog Post: How to Grow Your Email Marketing List [Marketing Cast] – In this episode, David Meerman Scott offers insights about growing your email marketing list. How do you grow the number of people who have given you permission to communicate with them?
Blog Post: 7 Online Marketing Metrics to Beat Competition Online – Competition on the web is fierce. Companies just like yours are trying to rank on the first page of search engines like Google, Bing and Yahoo. Some businesses rely on consultants, SEO firms or Pay-Per-Click ads to try and get placement in front of the right audiences. If you practice inbound marketing, you know that creating, optimizing and promoting high quality content can help you improve your search rankings. But how do you know what a good benchmark is — or how much work you need to do to move ahead of the pack?
Have fun checking these out and let me know what you think in the comments section below.