Happy Inbound Marketing Saturday! Listed below are links to interesting things I found on the web this week: cool tools, great blog articles, memorable Tweets – anything that stuck out to me and I think is worth sharing. I encourage you to check them out for yourself.
Blog Post: 5 Key Metrics to Measure Success of Paid Search Campaigns – If you manage a Google AdWords account to supplement your organic search engine optimization efforts, you know there are a ton of metrics available to track and analyze, and it can quickly get confusing and overwhelming. Since we all have limited bandwidth, it’s a good idea to narrow down the field to a short list of key metrics that really give you meaningful insight into what’s working — and what isn’t — in your paid search campaigns.
These five metrics will give you the most bang for your buck. I’m not saying you should ignore all the other available metrics. But if you have limited time, these will give you a great overview of your performance, and tracking these five metrics over time will provide a solid measure of your success.
Blog Post: Why Does Everyone Hate Email Marketing? – It never fails. Every time I'm talking with a business owner about online marketing, and I bring up the topic of email marketing, the idea gets shot down. Business owners want to talk about social media and how they can use it to get new customers. Email? No, that's boring and old. They want new ideas. I absolutely agree that social media is a powerful way to connect with your target market and your current customers. And yes, I think your business should be spending time on social media networks.
Blog Post: Why the QR code is failing – They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail — even peppered throughout this article. You've seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows.
Tool: batchgeo – mapping should be this easy.
Have fun checking these out and let me know what you think in the comments section below.