“The mind is everything. What you think you become.” ~Buddha
I started SchneiderB.com in 2009 as a way to test the inbound marketing and social media marketing ideas I wanted to use at Sewickley Academy. The blog was intended to be a safe place to test my ideas before trying them at my school. My thinking was that if I “screwed” something up it would affect my name and not my school’s name. What I’ve learned over the course of almost six years is that I can’t “screw” anything up with my failures. The reality is that even with the worst failure people simply won’t pay attention – which is failure with these techniques.
The surprising thing for me is that people started paying attention to the blog. I started receiving emails with questions and comments about the topics I was writing about. Looking back with the benefit of hindsight I guess it make perfect sense – I was, after all, testing marketing techniques which would attract people.
Over the years thousands of people have read SchneiderB.com and listented to SchneiderB.fm. I think that’s the case because I’ve always tried to share my knowledge to help people to effectively use the internet to market their school.
It’s with the above in mind that I’m really excited to share that in the coming weeks I’ll be offering different professional development opportunities with my original goal still in mind – helping you to effectively use the internet to market your school. However, I need to share that I’m a little nervous.
I’m nervous because the opportunities I have in mind are experiences that I haven’t seen done yet in the K12 school world. So, I’m excited to share them because I know that they will help you become a better school marketer but I’m also nervous because I’ll be the first person offering these types of professional development opportunities.
So I’d like to ask a favor, whether you’ve been on this journey with me for a week or you’ve been there with me for six years, I hope you’ll stay a little longer and see what I have in store for you.
I’ll be in touch soon…
Every once in a while, I’ll come across a site that really makes me stop and think. A site that pushes the boundaries of what is known to be possible on the web. Whether it be the design aesthetic, usability, interactivity, sound design, or value that the site provides, we all know what it’s like to stumble across a masterpiece. Unsurprisingly, many organizations exist to highlight these sites and the contributions they make to the web.
Email marketers don’t have it easy these days. In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too — after all, 53% of people read email on their mobile devices.
How can you adapt your content in real time, so that your visitor sees exactly the right message for him? Find out in this episode of The Mainframe.
Social media has entered the video era. In 2015 we’ve seen the addition of video on Twitter and a giant push by Facebook to make video a major component of the News Feed. Check out some staggering social media video stats: The number of videos in Facebook feeds has grown by 360% 82% of Twitter users watch video content on Twitter Globally, people are posting 75% more videos to Facebook 50% of Americans who use Facebook on a daily basis watch at least 1 video every day.
Do you want to increase your Facebook engagement? Interested in discovering what content appeals to your audience? With Facebook Audience Insights, you can get the information you need to tailor content to your audience’s preferences.
Typically when I speak and write about inbound marketing and social media my audience is composed of admission, communications, advancement, and/or marketing people. I usually never find athletic directors in my audience…until now.
I received an email a few months ago from Jeff Walrich, the Athletic Director at Gilmour Academy, and he had some pretty sophisticated questions about the use of social media. He also shared plans he had for a social media campaign for his school.
After a few conversations I knew I had to get the social media athletic director on the podcast to discuss his social media campaign. Enjoy!