After blogging for over a year I sometimes have difficulty coming up with blog topics. One of the ways that I determine future blog topics is through my subscription to Chris Brogan’s Blog Topics newsletter. In a recent newsletter Chris recommends reviewing the comments on your blog for topics and repetitive questions.
One such question I frequently receive is, “What is the difference between a blog and a webpage?” I think this is such a fundamental question, especially as it relates to education, that I would add my two cents.
Difference Between Blog & Webpage
I think of a webpage as being non-interactive, static, and one-way with regard to communication. A new social media friend, @amyfsmythe, recently asked me this question as it relates to teacher webpages. Using my definition of a webpage I believe that a teacher webpage has the following characteristics:
- Content only created by the teacher
- No ability to communicate or collorabate with the reader/audience
- Updated very infrequently – maybe only once or twice a year at logical school vacations
- Doesn’t inspire thought or creativity because the webpage only serves as virtual filing cabinet
- Posts are listed in reverse chronological order
- Individuals or groups create content for the blog
- Is interactive through it’s use of comments after each post
- Offers social media sharing options
- Is updated frequently
Blogs Use In Education
I see two main uses of blogs in education: inbound marketing and 21st Century Education. If you’ve read my blog before you know that I speak about the merits of blogging as part of the inbound marketing strategy for your school. Blogging allows you to accomplish many things with regard to marketing your school – including branding.
While I feel comfortable discussing blogging as a marketing tool, I feel like a third grader discussing blogging as part of inculcating 21st skills in our students. With that said, it just makes sense to me.
The idea of learning being confined to just the classroom is so last century and while you might not feel comfortable with social media tools like blogging, your students are more than just comfortable with their use…they live there. It also seems to me that blogs allow students to become partners in education through collaboration and the extension and creation of ideas offered in the blog.
The power of blogging is immense and I would love to hear your reactions to my thoughts or other ways that you use blogging in education.