“When you feel like quitting, think about why you started.” ~Zig Ziglar
Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? To discover how to run successful Facebook ad campaigns, I interview Amy Porterfield.
In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website. While link building is critical to your SEO strategy, it’s not something you have complete control over.
Nescafé just did what no other global brand has done before: abandon their corporate website for an ultra-visual, highly shareable Tumblr.
How is it that five years into its impressive growth, Instagram is still stereotyped as the social network for sunsets and well-staged food? I, for one, refuse to…
Do you want more engagement on your social channels? Have you considered using visual content? There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them. In this article you’ll discover how to use visual content to boost engagement.
There’s little debate that inbound marketing continues to build momentum in private schools. The idea of publishing content to help your prospective families to “solve problems” only makes sense.
You want your school to be a trusted domain expert that searching families turn to as they work through the admission process.
But how do you do it? Or, more specifically, how do you roll out a content marketing strategy that returns meaningful and sustainable results?
Scott Allenby, Director of Communications and Marketing at Proctor Academy, joins me in episode 15 of Blackbaud K-12’s Get Connected Podcast to break down the school’s successful inbound approach.
Learn how over the past year, Proctor has embarked on a multi-year strategy to solidify their place in the private school content marketing world. If their year one results are any indicator (Scott dives into the stats during our conversation), the school’s well on its way.