“If you wouldn’t follow yourself, why should anyone else?”
~John C. Maxwell
Reputation is everything. And on the internet, that couldn’t be more true.
It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.
So, we’ve rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.
SEO is commonly defined as a methodology of strategies and tactics used to increase a website’s organic visibility on the web.
One word you don’t often see when looking at its definition is “experimentation.”
Why is that?
Experimentation is at the forefront of SEO. Experimentation is what drives the industry forward.
Without SEO experiments, everyone would all still be changing title tags and keyword stuffing content.
The industry has evolved because Google has evolved.
We, as SEO professionals, should continuously test different hypotheses to figure out what is most important to Google and our clients. That’s our job!
Every website is unique, and each faces unique challenges.
The following three SEO experiments could deliver dramatic gains for your specific site – test these out to find out for sure!
Bad landing pages, especially on mobile devices, can kill conversions. There are high bounce rates if users can’t find desired information or the user experience is too cumbersome or slow.
To help advertisers improve mobile performance, Google announced a new Landing Pages tool at Google Marketing Next earlier this year. It’s designed to help marketers assess the mobile-friendliness of various URLs on their sites (as opposed to their entire sites). It is being rolled out in the next few weeks as a tab in the new AdWords experience.
As the graphic below illustrates, Landing Pages will identify site URLs that drive the most clicks/engagement. The tool also reports the Mobile-Friendly Click Rate (MFCR), which is the percentage of mobile clicks coming from smartphones that land on a mobile-friendly page.
Should I be using hashtags on Pinterest? For years, the answer was a resounding, “NO!” The explanation from Pinterest being that they don’t work the way people expect, are confusing, and could actually work against you by sending people to other Pinners’ content. Noted.
That all changed this week. Though you may or may not see functioning, linked hashtags on your account today, according to Tiffany Black, Head of Content Business Development and Corporate Development at Pinterest, hashtags are back…
Also published on Medium.