“You Can’t Go Home Again”
Would you like to understand who is seeing or engaging with your Pins across Pinterest? Yes? I thought so! Welcome to the new Pinterest Audience Insights.
Today, I’m going to share what I’ve learned about this new analytics feature from Pinterest and how I use this information as a Pinterest Marketing Strategist. Audience Insights allows you to understand what your audience is into based on their search and saving behavior – and that’s a powerful tool for growth.
In recent years, we’ve seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube’s video platform has enabled young teens to become national superstars (Justin Bieber, anyone?).
It’s no surprise to hear people often prefer video over other types of online content. In fact, a Cisco report predicts internet video traffic will account for 80% of total Internet traffic by 2019.
You’ve probably already heard of a few options when it comes to publishing and promoting long-form video content — like YouTube or Facebook Live.
Now, there’s another option: IGTV. In June 2018, Instagram released its own long-form video feature. While Instagram Stories only allows users to publish short, 30-second clips, IGTV allows users to publish vertical, long-form videos, either within the Instagram app or in the new IGTV app.
When you launch a new blog (especially if it’s your first), there’s so much to do it can feel overwhelming.
Having spent so much time and effort selecting your theme, pre-writing posts, and maybe even setting up your email list, you probably just want to make it live as soon as possible so you can tell everyone you know about it.
But hold up just a minute. You may have missed a few small but crucial administrative tasks that may seem nitpicky but can make a big difference to how your blog is perceived by first-time readers.
How to Get More Engagement With Facebook Live [Social Media Marketing Podcast]
Want more people to watch, share, and comment on your live videos?
Looking for tips on improving the quality of viewer engagement?
To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu.
Heard in the Facebook Group
QUESTION: We’re working on a series of posts about Pinterest, and I would like to get a sense of what schools are using Pinterest in their marketing. If you are using Pinterest at your school would you please either paste a link to your Pinterest account below or simply list your Pinterest username? (We’re going to collect all of these and list them in a post on the blog. 😀)