“You’re killin’ me, Smalls!”
~Hamilton “Ham” Porter
How big a role does habit play in our society, in our institutions, and in our own behavior? Simple answer: huge. So significant, in fact, that habit has been one of the biggest topics covered by philosophers, writers, and self-help gurus from the Greek heyday to today.
This article zeroes in on a distinct niche within this macro subject: how does habit affect marketing in independent schools? What are the core marketing habits in private education, and do they help or hinder schools grappling with the rapid change created by external forces (demographic, technological, sociological) to forces created at least in part by schools themselves (financial and competitive)?
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Did you tune in for our recent Facebook Live with Sarah Hoople Shere, Head of Product Marketing at Pinterest? We covered how to be found on Pinterest, new best practices, and answered your burning questions – and there were a lot of them. In fact, we went on for nearly an hour and a half and were asked more than one hundred questions, the most popular and/or impactful of which we’ve answered below.
Sarah shared so many great little nuggets that will help us get our content discovered. By the time we finished, I think all our heads were spinning. So, here’s a timestamped recap of the discussion by topic so you can take time to digest and discuss in the comments below. Enjoy!
I See You [Akimbo from Seth Godin]
Isn’t this what we truly want? To be seen, to be heard, to be understood…
Heard In The Facebook Group
QUESTION: We are looking to survey parents who started the admissions application process but did not select our school. Does anyone have a survey they send to parents they would be willing to share? Advice? Phone surveys? Looking to find out more about what drove the decision on not attending.