Is there an advantage to using one of the three main video hosting options for your school? From a marketing perspective, the variables to consider are pretty straightforward.
More often than not, you want to:
- Optimize the number of views
- Make it easy to access the video
- Retain good-quality aesthetics
- Use a player that can handle multiple types of videos.
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No matter what type of video content you’re producing, one of these three hosting platforms – or maybe more than one – can be a good choice. Sometimes a healthy mix of all three platforms adds up to the best recipe for your marketing plan. And while the player can certainly have an impact on the effectiveness of your video, the most important thing is that you have engaging content that connects, entertains and engages your audience.
Which video hosting platforms have you used? Which one(s) do you recommend for other school marketers? Please comment below.