Hi. My name is Brendan Schneider and I’m SchneiderB.
This is my personal blog where I mostly write about:
My goal with SchneiderB.com is to share my experiences at Sewickley Academy and teach you how to implement inbound marketing, utilize social media effectively, and think about your school’s brand online.
I typically post two to three times a week. To make sure you don’t miss my newest posts, you can subscribe to my blog using the form below.
To get you started I’ve listed a few of my more poplar blog posts:
- Independent Schools shouldn’t brand…they should blog!
- 10 Blogs You Should Be Reading Now
- 10 Reasons Why iLove Google+
- How I Find Time To Make Media
- How Many Facebook Pages Should I Create For My School?
- Why Aren’t More Schools Using Inbound Marketing?
- Book Review: Trust Agents
- 21 Ways Independent Schools Can Use Twitter
- Free Inbound Marketing Software for Schools
I began as the Director of Admission & Financial Aid at Sewickley Academy in the Summer of 2008.
In October of 2008 the stock market crashed and our interest indicators (inquiries, applications, and visits) seemed to be a one month trailing average of the stock market.
What were we going to do?
We initially ran to traditional outbound marketing techniques that we had never tried before. We used billboards and placards in the airport which proved to be a huge waste of money and didn’t help our admission efforts.
Next we turned to social media and launched our Facebook Page and Twitter account thinking that by utilizing social media alone it would drive hundreds of mission appropriate, full-pay families to our doors.
We were wrong.
I then picked up a copy of Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
by Brian Halligan and Dharmesh Shah and our journey with inbound marketing began.
It was also at that time that I started this blog to test and then share my experiences with inbound marketing and social media.
If you find value in what I’m sharing I hope you’ll consider subscribing to my blog using the form below.
I currently serve as the Director of Admission and Financial Aid at Sewickley Academy, a PK-12 day school located 12 miles northwest of Pittsburgh. I also serve on the Board of Directors of the Association of Independent School Admission Professionals.
I’m an Inbound Marketing Certified Professional and Hootsuite Certified Professional.