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In a recent Blackbaud K–12 eBook, The Parent Perspective, author Chuck English explores parents’ views on their relationships with the independent schools their children attend and how it impacts enrollment decisions. The prevailing consensus is that there is a correlation; however, the degree to which the parent experience influenced decision-making varied from family to family. […]
As school marketers (regardless of your specific job title), we are insanely busy. Most of us operate with a never-reducing to-do list the length of a 10-story building. What’s worse is that the vast majority of our tasks seem urgent-important and few of us have the luxury to delegate (due to lack of staff) or […]
Part nine of a nine-part series on video marketing for schools. Click here for part one “How to Maximize Your Reach Using Video Marketing”, part two “36 Video Topics That Will Generate More Views & Engagement for Your School” part three “How to Increase Inquiries for Your School Using LinkedIn Video“, part four “Facebook Watch […]