In August 2014 it was announced that Blackbaud had acquired Whipplehill. It was a move that surprised and left those in the independent school community excited, scared, and asking questions about the future of each company. While I don’t have the answers to those questions I was able to get Travis Warren on the podcast […]
OK. Does your head hurt after completing the Marketing Channel Audit Worksheet for Step 1 of the School Marketing Plan Challenge? While my head admittedly does hurt a bit from brainstorming, listing our channels, and trying to determine metrics for measurement I found this exercise incredibly important in determining not only where we want […]
Typically when I speak and write about inbound marketing and social media my audience is composed of admission, communications, advancement, and/or marketing people. I usually never find athletic directors in my audience…until now. I received an email a few months ago from Jeff Walrich, the Athletic Director at Gilmour Academy, and he had some pretty sophisticated […]
I remember the incredibly blue sky, probably the most beautiful blue sky I have ever seen. I remember the scarce, wispy white clouds dotting the horizon. I remember the clean, crisp, cool air fill my lungs. I remember the exact spot were I was standing when I heard that a plane flew into the first […]
I will share my experiences and teach you how to implement inbound marketing, use social media effectively, and think about your school’s brand online.
I’m really excited that so many people have decided to join me in the School Marketing Plan Challenge (SMPC). In this post I share the first step in the SMPC but before I do I’d like to offer a little background and my opinion of marketing plans. I Hate Marketing Plans OK. I really don’t […]
The importance of the mobile web experience can NOT be overstated when thinking about your prospective and current families. At Sewickley Academy we have seen the following changes from the 2012-2013 school year to the 2013-2014 school year:
Desktop Traffic: Decreased %46
Mobile Traffic: Increased %14
Tablet Traffic: Increased %27
To further drive home the importance of mobile traffic and responsive web design, which helps with the mobile web experience, I found this infographic produced by Whipplehill and Blackbaud. It originally appeared on the Whipplehill blog.
If you haven’t considered responsive web design, and the importance of mobile traffic, now is the time.
One of the questions that I’m frequently asked is do I have a school marketing plan that I would be willing to share? Since the beginning of SchneiderB.com four year ago, I have always been open and transparent with the inbound marketing and social media marketing techniques that I utilize at Sewickley Academy. The one exception […]
Should Schools Bother With Instagram? The question begs for whether school marketing directors should bother putting time and effort into the newer social media platforms popping up each year. As we all know, a school marketing director’s time is precious, and dabbling in new social platforms is generally not on top of the to-do list. […]