Book Brendan Schneider to Inspire Your Audience
From NAIS to AISAP to EMA, Brendan’s ever‑evolving playbook has empowered thousands of K‑12 leaders to elevate inquiries, leverage AI, and unleash inbound marketing mastery.
Signature Talks
School Marketing the Right Way: Your 60‑Minute Transformation Guide
“School Marketing the Right Way: Your 60‑Minute Transformation Guide” propels K‑12 leaders from marketing mayhem to measurable momentum. Brendan Schneider kicks off by revealing hard data—and a live case study—that prove why old‑school tactics fall flat with today’s parents. He then unleashes his Four Strategic Pillars: Understanding Your Audience, Digital Marketing Essentials, Content That Converts, and Building a Marketing Culture. Each pillar is packed with quick wins your team can deploy the very next day. Mid‑session, Brendan flips the script with an engaging AI mini‑lab, showcasing his R.A.C.E.Q prompt‑engineering framework and real‑time demos that draft persuasive copy in seconds. The finale? A bold 30‑5‑1 Challenge that galvanizes attendees to build one detailed persona, ship five website upgrades, and execute a weekly AI‑powered task over the next month. Expect stories, dashboards, and actionable templates that elevate your enrollment efforts long after the applause fades.
Top 3 Takeaways
The Four‑Pillar Blueprint – A repeatable system to attract, nurture, and convert right‑fit families without budget bloat.
AI, Unlocked – Master the R.A.C.E.Q framework and watch generative AI produce email, social, and ad copy that still sounds human.
30‑5‑1 Action Plan – Leave with a concrete 30‑day roadmap—one persona, five site optimizations, and a weekly AI task to keep momentum soaring.
Embracing the Future: How AI Can Transform K‑12 School Marketing
In “Embracing the Future: How AI Can Transform K‑12 School Marketing,” Brendan Schneider catapults school leaders beyond buzzwords into practical, revenue‑driving action. He begins with a lightning‑quick history of AI breakthroughs—proving why today’s large‑language models are as pivotal as the arrival of social media in admissions. Then, through three rapid‑fire, hands‑on activities, attendees watch generative AI draft persuasive open‑house emails, build a Facebook Ads campaign, and solve their own marketing challenges in real time. Brendan’s R.A.C.E. prompt‑engineering framework turns AI from a novelty into a dependable workhorse, while an unflinching look at bias, privacy, and hallucinations keeps the conversation grounded. Participants leave energized, equipped with ready‑to‑use templates, and confident in weaving AI into their existing workflows—without losing the human touch that makes their school unique.
Top 3 Takeaways
Prompt Engineering Mastery – Apply the R.A.C.E. Q. framework to generate crystal‑clear, on‑brand outputs from ChatGPT or any LLM.
Hands‑On Marketing Wins – Experience three live demos that turn AI into instant email copy, paid‑ad strategies, and custom use‑case solutions you can implement tomorrow.
Ethical Guardrails & Toolkit – Understand bias, privacy, and hallucinations—plus get a curated shortlist of leading LLMs (ChatGPT, Gemini, Claude, Perplexity) and when to use each.
A Blueprint for Using Inbound Marketing
“A Blueprint for Using Inbound Marketing” catapults K‑12 schools from scatter‑shot outreach to a strategic, persona‑driven engine that magnetizes right‑fit families. Brendan Schneider opens with three cultural “aha” moments—the Apple Effect, the Foreign‑Language Trap, and Permission‑Granted Marketing—that show why parents now expect Amazon‑like clarity from admission offices. From there, he demystifies the Persona → Keywords → SEO → Content → Social framework, turning it into an interactive workshop where attendees build personas, surface high‑intent keywords, and audit their own websites for conversion blockers. The finale delivers a no‑fluff action plan: optimize key pages, deploy an SEO fast‑track checklist, and install a GA4‑powered ROI dashboard—proving every marketing dollar drives measurable enrollment growth. Expect data, humor, and hands‑on exercises that unlock an inbound mindset long after the session ends.
Top 3 Takeaways
Persona‑Driven Funnel – Craft vivid personas and align keywords, content, and social touchpoints that pull families naturally toward inquiry.
AI, Unlocked – Master the R.A.C.E.Q framework and watch generative AI produce email, social, and ad copy that still sounds human.
30‑5‑1 Action Plan – Leave with a concrete 30‑day roadmap—one persona, five site optimizations, and a weekly AI task to keep momentum soaring.
TESTIMONIALS
What others are saying
Brendan provided the fundamentals for a marketing team to consider inbound marketing, website priorities, and how to start using AI in your work. He's a wealth of knowledge and has a long history of sharing it with others. Thank you!
- Josh Clark, TASIS England
Succinct and informative with action items! Loved the stories and could really relate to Brendan's experiences. Thank you!
- Jillian Erdos, The Rashi School
Ready to Elevate Your Next Event?
Available Formats: Keynote Session, General Presentation, Half-day/full-day workshops, virtual events.
Speaker Fees & Travel: Customized per event; details available upon request.
Click the button below and complete the brief form—our team will respond within 48 hours.
