You Were Hired to Build Relationships with Families.

Not to Become a Google Ads Expert.

I spent 28 years working inside schools in admissions, marketing, and enrollment. I know what it is like to be told to "increase inquiries" while also managing tours, writing newsletters, driving the van, and cleaning up after a sick kid at lunch.

That is why I built the Fractional Digital Marketer program. You get a full digital marketing team without hiring anyone. We handle the strategy, execution, and optimization. You focus on what you do best: connecting with families.

Schedule a Free Discovery Call30 minutes. No pressure. No obligation.

Imagine This Scenario

It is 10 pm on a Tuesday night. A mom in your area is sitting on her couch, scrolling on her phone. She types "best private schools near me" into Google.

Your school appears at the top of the results. She clicks. She lands on a page built specifically for your school, designed to answer her questions and invite her to learn more.

She fills out a short form. Within seconds, she receives a personalized email that appears to come directly from your admissions director. The next morning, she gets a friendly text message with a link to schedule a call.

She books herself on your calendar for Thursday at 2 pm.

Your admission team wakes up to a scheduled call. No one had to chase anyone. No leads slipped through the cracks. The system did the work.

This is not a fantasy. This is exactly what our Fractional Digital Marketer program delivers.

TESTIMONIALS

Real Results from Real Schools

"In one enrollment cycle, we received 17 applications and enrolled 9 students directly attributable to SchneiderB Media's digital marketing work. That represents over $380,000 in tuition revenue and exceeded our enrollment target."

~ Director of Admission, Independent School in Virginia

"We had seen enrollment decline for several years. After partnering with SchneiderB Media, we reversed that trend. The combination of Google advertising and SEO work increased our visibility in a crowded market."

- Communications Director, Day School in New York City

We Solve the Problems That Keep You Up at Night

Problem 1: You Need More Qualified Families to Find Your School
When families search for schools in your area, does your school show up? If you are not on the first page of Google, you are invisible to parents actively looking for schools like yours.
Our Solution: We manage your Google Ads and SEO so your school appears when it matters most. We create the ads, deploy them, optimize them, and build landing pages that convert visitors into inquiries. You approve everything but do none of the work.

Problem 2: Leads Slip Through the Cracks Because You Are Too Busy
A family filled out a form three days ago. You meant to call them back. But then there was a fire drill, a board meeting, and a sick kid in carpool. Now it has been a week, and you feel terrible.

Our Solution: Our automated system sends personalized emails and text messages that look like they came from your team. Families book directly on your calendar. No more "I forgot to call Mrs. Smith back" moments. The system follows up so you do not have to.

Problem 3: You Cannot Keep Up With What Is Actually Working
Your head of school asks, "How are our marketing efforts going?" You pull up a report showing 10,000 impressions and 500 clicks. But what does that actually mean? Did anyone enroll?

Our Solution: Monthly reports focus on what actually matters: conversions, not vanity metrics. As one head of school told me, "Brendan, I do not care about impressions. I need leads." That is exactly what we track and report.

Problem 4: Your Online Reputation Needs Attention But It Is Always Last on the List
You know reviews matter. You have happy families who would gladly recommend you. But asking for reviews feels awkward, and frankly, you do not have time to manage a systematic process.

Our Solution: We systematically reach out to your happiest families on your behalf, requesting reviews on Niche, GreatSchools, and Google. A few names every three weeks so it looks natural and builds credibility over time. You provide the list; we handle the rest.

Everything You Need. Nothing You Do Not.

Fractional Digital Marketer Starter Package

Google Ads Management: We create, deploy, and continuously optimize text ads that appear when families search for schools in your area. Includes keyword research, ad copywriting, and landing page creation.
Meta Ads Management: Facebook and Instagram advertising for open houses, summer programs, and remarketing to website visitors. We handle creative, targeting, and optimization.
SEO Management: 25 targeted keywords, on-page optimization, title tags, meta descriptions, and backlink building.
Reputation Management: Systematic outreach to your happy families requesting reviews on Niche, GreatSchools, and Google. Branded messages that appear to come from your team.
SchoolMarketingCRM Software: Unlimited users. Includes landing pages, lead nurturing automations, email and SMS sequences, pipeline management, calendar integration, and chat widget.
MarCom Society Membership: Professional development community for your entire marketing and admissions team. Monthly training, guest experts, and peer networking.
Monthly Reporting and Coaching Calls: Clear reports focused on conversions, not vanity metrics. Monthly strategy calls to review progress and adjust tactics.

Schedule a Free Discovery Call30 minutes. No pressure. No obligation.

Fractional Digital Marketer Full Package

Everything in the Starter Package, plus:

WordPress Blog: We build and maintain an external-facing blog on a subdomain of your site. Three professionally written, SEO-optimized posts per month that attract organic traffic and position your school as a thought leader.
Inbound Marketing Strategy: Downloadable resources, quizzes, and additional conversion points that capture families earlier in their decision journey. Full campaign development and nurture sequence creation.

- Communications Director, Day School in New York City

Schedule a Free Discovery Call30 minutes. No pressure. No obligation.

Why SchneiderB Media

We Are Not a Marketing Agency That Works with Schools.

We Are School People Who Do Marketing.

We Only Work with Schools
Not restaurants. Not dentists. Not e-commerce. Only tuition-charging K-12 schools. We understand enrollment cycles, parent psychology, the reality of your budget constraints, and why your open house cannot be scheduled during the spring musical.
You Own Your Accounts
Your Google and Meta accounts belong to you. You pay the ad platforms directly. If we ever part ways, you keep everything. Many agencies hold your accounts hostage. We believe that is wrong.
No Ad Spend Upcharges
Our fee is our fee. We do not take a percentage of your ad spend or hide markups. You know exactly what you are paying and to whom. Transparency is not negotiable.
28 Years Inside Schools
I was not a marketer who decided to specialize in schools. I was an admission director, an enrollment manager, a director of advancement. I have driven the van. I have worked the bake sale. I have cleaned up vomit. I have sat in your chair.
When I say "I have been in your seat," I mean it literally.

STILL NOT SURE?

Frequently Asked Questions

Question 1: Is social media management included?

No, and here is why: organic social media requires boots on the ground. You need someone who is at the basketball game, the art show, the bake sale. We believe your internal team should own that. What we handle is paid advertising on social platforms, which is a different discipline. Your MarCom Society membership includes training on organic social if your team wants to sharpen those skills.

Question 2: What if we already use Ravenna, Blackbaud, or another admission system?

SchoolMarketingCRM sits in front of your existing admission software. We handle the pre-inquiry and early inquiry stages: capturing interest, nurturing leads, and getting families on your calendar. Once someone becomes a formal applicant, they move into your existing system. Think of it as marketing automation that feeds your admission funnel.

Question 3: How long before we see results?

The first two to three months involve setup and algorithm learning. Google and Meta need data to optimize. By month four or five, you should see consistent lead flow. This is why we ask for a 12-month commitment. Schools that stick with the program see compounding results over time. This doesn't mean that you won't see results faster; we want to be transparent about how quickly this system works.

Question 4: What is the contract term?

We ask for a 12-month commitment. Digital marketing is not a light switch you flip on and off. It takes time to build momentum, optimize campaigns, and see ROI. We have worked with some clients for years because the results continue to grow.

Question 5: Do you work with schools outside the United States?

Our focus is tuition-charging K-12 schools. Most of our clients are in the United States, but we have worked with international schools as well. If you charge tuition and need more inquiries, let’s talk.

Question 6: What makes you different from other school marketing agencies?

Most agencies are marketers who serve schools. We are school people who do marketing. That distinction matters when you are trying to explain why the open house has to be on a specific Saturday or why your head of school needs a different report than your board chair. We speak your language because we lived it.